Custom LUT design for unique visual styles. — tailored for proptech professionals.
Discover the StudioWe review all footage, identify exposure issues, and define the target color palette with mood references and LUT exploration.
Shot-by-shot color correction for consistency, then creative grading with power windows and secondary adjustments.
Broadcast compliance check, HDR/SDR delivery, and export of custom LUTs for your future productions.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the PropTech sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Custom LUT Creation delivers measurable results that transform how proptech professionals communicate with their audience.
Proptech video production bridges two worlds that traditionally operate at different speeds: real estate (slow, relationship-driven, paper-heavy) and technology (fast, data-driven, digital-first). The content must convince property professionals — agents, developers, and facility managers who are often technology-skeptical — that the software will simplify rather than complicate their work. The most effective format is the side-by-side comparison: the old way (filing cabinets, manual data entry, phone-tag with tenants) versus the new way (automated workflows, real-time dashboards, digital tenant portals). Product demo screencasts need to show real property data rather than generic dummy content to build credibility with an audience that knows what authentic building management looks like. Distribution targets real estate trade shows (MIPIM, SIMI, Propel by MIPIM), industry LinkedIn groups, and direct sales team outreach. Budgets range from 2,000 to 10,000 euros per video, with annual content investment scaling from 15,000 to 50,000 euros as the company moves from early adopter to mass-market sales.
Tech startups face a unique challenge: their products are often complex, abstract, and invisible to the naked eye. Video must bridge the gap between technical capability and user benefit. 96% of users watch explainer videos to learn about a product, making video the most critical conversion tool in the SaaS funnel.
Startups need video content at every stage: product demos for prospects, onboarding tutorials for new users, thought leadership for brand building, and investor pitch materials for fundraising. Speed matters — content must ship alongside features in sprint cycles.
A B2B SaaS startup created a 2-minute animated explainer video for their Product Hunt launch. The video drove 3,400 upvotes, 12,000 sign-ups in the first week, and was cited by 85% of early users as the reason they understood the product value.
Tech video delivers compounding returns: landing pages with video convert 80% better, product demo videos reduce sales cycle by 40%, onboarding videos decrease support tickets by 35%, and investor pitch videos help startups raise 2.5x more effectively. Video content on LinkedIn generates 5x more engagement for B2B tech brands.
1. Color Analysis: We review all footage, identify exposure/white balance issues, and establish the target look with mood references and LUT exploration.
2. Primary Correction: Exposure normalization, white balance correction, and overall color balance across all shots for consistency.
3. Creative Grade: Scene-by-scene color grading to achieve the desired mood, with custom power windows, secondary corrections, and film emulation.
4. Final QC: Broadcast compliance check (if needed), HDR/SDR delivery, and export of custom LUTs for future use.
LUT creation builds a custom color lookup table that encodes your signature visual style into a reusable file — applicable in-camera, in editing software, or on set via a monitor. We design the LUT based on your reference images, brand colors, and target aesthetic, testing it across diverse skin tones, lighting conditions, and exposure ranges to ensure it holds up in real-world use. We deliver in .cube format (compatible with DaVinci Resolve, Premiere, Final Cut, and most cinema cameras) in both 33-point and 65-point resolutions. Turnaround is 3-5 business days. This is ideal for brands, creators, and DPs who want consistent color across shoots without re-grading every project.
You receive: color-graded master in ProRes/DPX, custom LUT package, before/after comparison frames, HDR and SDR versions, and color-consistent stills for marketing.
Software: DaVinci Resolve Studio, Baselight | Monitoring: FSI DM250, calibrated Rec.709/P3/Rec.2020 | Formats: ACES workflow, CDL, .cube LUT export | HDR: Dolby Vision, HDR10, HLG
Ready to elevate your PropTech brand with professional custom lut creation? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your custom lut creation needs for proptech. Free consultation and custom quote — no commitment required.