Custom LUT design for unique visual styles. — tailored for fashion e-commerce professionals.
Discover the StudioWe review all footage, identify exposure issues, and define the target color palette with mood references and LUT exploration.
Shot-by-shot color correction for consistency, then creative grading with power windows and secondary adjustments.
Broadcast compliance check, HDR/SDR delivery, and export of custom LUTs for your future productions.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Fashion E-Commerce sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Custom LUT Creation delivers measurable results that transform how fashion e-commerce professionals communicate with their audience.
Fashion e-commerce video must solve the fundamental problem of online clothing retail: customers cannot touch or try on the garments. Video bridges this gap through fabric movement shots, on-model walking sequences that show drape and fit, and close-up texture details that static photography misses. The return rate for fashion e-commerce averages 30-40%, and brands that add video to product pages report reducing returns by 12-20%. Production requires model casting, hair and makeup, and a shooting pace of 15-25 looks per day to cover seasonal drops. Lookbook-style edits perform well on Instagram Reels, while detailed fit-guide videos drive conversion on the PDP. Seasonal budgets typically range from 5,000 to 25,000 euros depending on collection size.
Product videos increase conversion rates by up to 80%. In e-commerce, where customers cannot touch or try products, video bridges the trust gap. Yet creating video for hundreds or thousands of SKUs requires a scalable production system.
The modern e-commerce landscape demands multiple video formats: product demos, 360° views, unboxing content, user-generated style videos, and social media ads — each optimized for different platforms and screen sizes.
Returns cost e-commerce businesses $816 billion annually. Videos that accurately showcase products from every angle reduce return rates by 25-35%.
An online fashion retailer replaced static product photos with 15-second styling videos. Conversion rates increased 144% and average order value rose 26% as customers could better visualize complete outfits.
A tech marketplace added 30-second product demo videos to their top 500 SKUs. Pages with video had 340% longer dwell time and 65% higher add-to-cart rates.
E-commerce video delivers one of the highest ROIs in digital marketing. Product pages with video convert at 4.8% versus 2.9% without. Social commerce video ads generate 1200% more shares than text and image combined.
Scalable production workflows — including 360° turntable setups, template-based product videos, and AI-assisted editing — make it feasible to produce video content across entire catalogs without proportional cost increases.
1. Color Analysis: We review all footage, identify exposure/white balance issues, and establish the target look with mood references and LUT exploration.
2. Primary Correction: Exposure normalization, white balance correction, and overall color balance across all shots for consistency.
3. Creative Grade: Scene-by-scene color grading to achieve the desired mood, with custom power windows, secondary corrections, and film emulation.
4. Final QC: Broadcast compliance check (if needed), HDR/SDR delivery, and export of custom LUTs for future use.
LUT creation builds a custom color lookup table that encodes your signature visual style into a reusable file — applicable in-camera, in editing software, or on set via a monitor. We design the LUT based on your reference images, brand colors, and target aesthetic, testing it across diverse skin tones, lighting conditions, and exposure ranges to ensure it holds up in real-world use. We deliver in .cube format (compatible with DaVinci Resolve, Premiere, Final Cut, and most cinema cameras) in both 33-point and 65-point resolutions. Turnaround is 3-5 business days. This is ideal for brands, creators, and DPs who want consistent color across shoots without re-grading every project.
You receive: color-graded master in ProRes/DPX, custom LUT package, before/after comparison frames, HDR and SDR versions, and color-consistent stills for marketing.
Software: DaVinci Resolve Studio, Baselight | Monitoring: FSI DM250, calibrated Rec.709/P3/Rec.2020 | Formats: ACES workflow, CDL, .cube LUT export | HDR: Dolby Vision, HDR10, HLG
Ready to elevate your Fashion E-Commerce brand with professional custom lut creation? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your custom lut creation needs for fashion e-commerce. Free consultation and custom quote — no commitment required.