Custom LUT design for unique visual styles. — tailored for car rental professionals.
Discover the StudioWe review all footage, identify exposure issues, and define the target color palette with mood references and LUT exploration.
Shot-by-shot color correction for consistency, then creative grading with power windows and secondary adjustments.
Broadcast compliance check, HDR/SDR delivery, and export of custom LUTs for your future productions.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Car Rental sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Custom LUT Creation delivers measurable results that transform how car rental professionals communicate with their audience.
Car rental video production addresses a competitive market where differentiation comes from fleet presentation and service experience rather than price alone. Fleet showcase videos organized by category (economy, SUV, luxury, utility) help customers choose the right vehicle before arriving at the counter, reducing wait times and upsell friction. Location-specific content showing airport pickup procedures, key drop-off points, and local driving tips adds practical value that builds loyalty. For premium rental companies (Sixt, Europcar Prestige), lifestyle-oriented content showing vehicles in aspirational settings drives the luxury segment. Distribution targets the company website, Google Ads (where rental searches peak), and travel partnership platforms. Budgets range from 1,000-3,000 euros per fleet update video to 5,000-15,000 euros for brand campaign content.
Automotive purchases are deeply emotional — 70% of car buyers watch video before visiting a dealership. The challenge is creating content that conveys driving experience, interior quality, and brand prestige through a screen. Each vehicle segment (luxury, sport, electric, commercial) requires a distinct visual approach.
Dealerships compete for local visibility while manufacturers need global campaigns. Test drive videos, virtual showroom tours, and detailing content all serve different stages of the buyer journey. Electric vehicles add new challenges — communicating technology benefits without traditional engine sound.
A luxury car dealership created cinematic walkaround videos for every vehicle in stock. Online inquiries increased 92%, test drive bookings rose 45%, and average time-to-sale decreased by 8 days as customers arrived pre-qualified.
Automotive video accelerates every stage: vehicle walkaround videos increase qualified leads by 65%, test drive videos reduce showroom visits needed by 30%, and lifestyle brand films increase brand consideration by 48%. Dealerships with video-first digital strategies report 35% higher customer lifetime value.
1. Color Analysis: We review all footage, identify exposure/white balance issues, and establish the target look with mood references and LUT exploration.
2. Primary Correction: Exposure normalization, white balance correction, and overall color balance across all shots for consistency.
3. Creative Grade: Scene-by-scene color grading to achieve the desired mood, with custom power windows, secondary corrections, and film emulation.
4. Final QC: Broadcast compliance check (if needed), HDR/SDR delivery, and export of custom LUTs for future use.
LUT creation builds a custom color lookup table that encodes your signature visual style into a reusable file — applicable in-camera, in editing software, or on set via a monitor. We design the LUT based on your reference images, brand colors, and target aesthetic, testing it across diverse skin tones, lighting conditions, and exposure ranges to ensure it holds up in real-world use. We deliver in .cube format (compatible with DaVinci Resolve, Premiere, Final Cut, and most cinema cameras) in both 33-point and 65-point resolutions. Turnaround is 3-5 business days. This is ideal for brands, creators, and DPs who want consistent color across shoots without re-grading every project.
You receive: color-graded master in ProRes/DPX, custom LUT package, before/after comparison frames, HDR and SDR versions, and color-consistent stills for marketing.
Software: DaVinci Resolve Studio, Baselight | Monitoring: FSI DM250, calibrated Rec.709/P3/Rec.2020 | Formats: ACES workflow, CDL, .cube LUT export | HDR: Dolby Vision, HDR10, HLG
Ready to elevate your Car Rental brand with professional custom lut creation? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your custom lut creation needs for car rental. Free consultation and custom quote — no commitment required.