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Video Retouching for PropTech

Professional video production services

Beauty and cleanup retouching for visual enhancement. — tailored for proptech professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Shot Analysis & Tracking

We analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.

Technical details
3D tracking in PFTrack/SynthEyes, rotoscoping in Nuke, clean plate reconstruction for element removal.
02

CG Asset Creation

3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.

Technical details
Modeling in Maya/Cinema 4D, texturing in Substance Painter, rendering in Arnold/Octane with HDRI matching.
03

Compositing & QC

Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.

Technical details
Compositing in Nuke/After Effects, EXR 16-bit delivery, VFX breakdown reel documentation.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why PropTech Needs Video Retouching

In the PropTech sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Video Retouching delivers measurable results that transform how proptech professionals communicate with their audience.

Specific Challenges for PropTech

Proptech video production bridges two worlds that traditionally operate at different speeds: real estate (slow, relationship-driven, paper-heavy) and technology (fast, data-driven, digital-first). The content must convince property professionals — agents, developers, and facility managers who are often technology-skeptical — that the software will simplify rather than complicate their work. The most effective format is the side-by-side comparison: the old way (filing cabinets, manual data entry, phone-tag with tenants) versus the new way (automated workflows, real-time dashboards, digital tenant portals). Product demo screencasts need to show real property data rather than generic dummy content to build credibility with an audience that knows what authentic building management looks like. Distribution targets real estate trade shows (MIPIM, SIMI, Propel by MIPIM), industry LinkedIn groups, and direct sales team outreach. Budgets range from 2,000 to 10,000 euros per video, with annual content investment scaling from 15,000 to 50,000 euros as the company moves from early adopter to mass-market sales.

Video Challenges in PropTech

Explaining Complex Products Simply

Tech startups face a unique challenge: their products are often complex, abstract, and invisible to the naked eye. Video must bridge the gap between technical capability and user benefit. 96% of users watch explainer videos to learn about a product, making video the most critical conversion tool in the SaaS funnel.

Startups need video content at every stage: product demos for prospects, onboarding tutorials for new users, thought leadership for brand building, and investor pitch materials for fundraising. Speed matters — content must ship alongside features in sprint cycles.

Success Stories & Case Studies

SaaS Product Launch Video

A B2B SaaS startup created a 2-minute animated explainer video for their Product Hunt launch. The video drove 3,400 upvotes, 12,000 sign-ups in the first week, and was cited by 85% of early users as the reason they understood the product value.

Key Benefits for PropTech

Conversion & Growth Acceleration

Tech video delivers compounding returns: landing pages with video convert 80% better, product demo videos reduce sales cycle by 40%, onboarding videos decrease support tickets by 35%, and investor pitch videos help startups raise 2.5x more effectively. Video content on LinkedIn generates 5x more engagement for B2B tech brands.

Our Video Retouching Process

VFX Pipeline

1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.

2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.

3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.

4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.

What Makes Video Retouching Unique

Video retouching applies frame-level corrections to remove unwanted elements — skin blemishes, logos, wires, reflections, crew visible in mirrors, or any object that shouldn't be in the shot. We use content-aware fill, clone stamping, and frequency separation techniques adapted from high-end photo retouching, applied across every frame of the affected region. This is different from VFX (which adds elements) — retouching subtracts them. Turnaround is 1-3 days per shot depending on the area size and movement. We deliver the cleaned footage as a drop-in replacement clip matching your original codec and resolution.

What You Receive

You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.

Technical Specifications

Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX

Getting Started with Video Retouching for PropTech

Ready to elevate your PropTech brand with professional video retouching? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your video retouching needs for proptech. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions