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Video Retouching for E-Commerce

Professional video production services

Beauty and cleanup retouching for visual enhancement. — tailored for e-commerce professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Shot Analysis & Tracking

We analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.

Technical details
3D tracking in PFTrack/SynthEyes, rotoscoping in Nuke, clean plate reconstruction for element removal.
02

CG Asset Creation

3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.

Technical details
Modeling in Maya/Cinema 4D, texturing in Substance Painter, rendering in Arnold/Octane with HDRI matching.
03

Compositing & QC

Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.

Technical details
Compositing in Nuke/After Effects, EXR 16-bit delivery, VFX breakdown reel documentation.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why E-Commerce Needs Video Retouching

In the E-Commerce sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Video Retouching delivers measurable results that transform how e-commerce professionals communicate with their audience.

Specific Challenges for E-Commerce

E-commerce video production operates under relentless performance pressure: every second of content must earn its place through measurable conversion lift. Product videos on landing pages increase purchase rates by 80% on average, but the format demands vary wildly — hero brand films for the homepage, 15-second UGC-style clips for paid social, 360-degree product spins for category pages, and unboxing sequences for influencer seeding. Production teams must deliver assets in bulk (often 20-50 SKUs per shoot day) while maintaining visual consistency across the catalog. The primary KPIs are add-to-cart rate, return rate reduction, and ROAS on video ad spend. Budgets typically run 3,000 to 15,000 euros per product launch cycle.

Video Challenges in E-Commerce

Converting Browsers to Buyers

Product videos increase conversion rates by up to 80%. In e-commerce, where customers cannot touch or try products, video bridges the trust gap. Yet creating video for hundreds or thousands of SKUs requires a scalable production system.

The modern e-commerce landscape demands multiple video formats: product demos, 360° views, unboxing content, user-generated style videos, and social media ads — each optimized for different platforms and screen sizes.

Returns cost e-commerce businesses $816 billion annually. Videos that accurately showcase products from every angle reduce return rates by 25-35%.

Success Stories & Case Studies

Fashion E-Commerce Brand

An online fashion retailer replaced static product photos with 15-second styling videos. Conversion rates increased 144% and average order value rose 26% as customers could better visualize complete outfits.

Electronics Marketplace

A tech marketplace added 30-second product demo videos to their top 500 SKUs. Pages with video had 340% longer dwell time and 65% higher add-to-cart rates.

Key Benefits for E-Commerce

ROI-Driven Video Strategy

E-commerce video delivers one of the highest ROIs in digital marketing. Product pages with video convert at 4.8% versus 2.9% without. Social commerce video ads generate 1200% more shares than text and image combined.

Scalable production workflows — including 360° turntable setups, template-based product videos, and AI-assisted editing — make it feasible to produce video content across entire catalogs without proportional cost increases.

Our Video Retouching Process

VFX Pipeline

1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.

2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.

3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.

4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.

What Makes Video Retouching Unique

Video retouching applies frame-level corrections to remove unwanted elements — skin blemishes, logos, wires, reflections, crew visible in mirrors, or any object that shouldn't be in the shot. We use content-aware fill, clone stamping, and frequency separation techniques adapted from high-end photo retouching, applied across every frame of the affected region. This is different from VFX (which adds elements) — retouching subtracts them. Turnaround is 1-3 days per shot depending on the area size and movement. We deliver the cleaned footage as a drop-in replacement clip matching your original codec and resolution.

What You Receive

You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.

Technical Specifications

Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX

Getting Started with Video Retouching for E-Commerce

Ready to elevate your E-Commerce brand with professional video retouching? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your video retouching needs for e-commerce. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions