Beauty and cleanup retouching for visual enhancement. — tailored for craft e-commerce professionals.
Discover the StudioWe analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.
3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.
Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Craft E-Commerce sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Video Retouching delivers measurable results that transform how craft e-commerce professionals communicate with their audience.
Artisan e-commerce video is fundamentally about the maker's hands — close-up shots of pottery being thrown on the wheel, leather being hand-tooled, or glass being blown communicate a value that no product photo can match. Etsy, Instagram, and personal Shopify stores are the primary sales channels, and the audience actively seeks the story behind the object. Content formats include workshop process videos (often 60-90 seconds set to music), artisan portrait mini-documentaries, and custom order journey videos that show a piece evolving from raw material to finished product. Production must feel authentic rather than over-produced — natural lighting, ambient workshop sound, and minimal post-processing. Budgets are typically 500 to 3,000 euros per video, but a single well-crafted process video can generate sales for years via social media virality.
Product videos increase conversion rates by up to 80%. In e-commerce, where customers cannot touch or try products, video bridges the trust gap. Yet creating video for hundreds or thousands of SKUs requires a scalable production system.
The modern e-commerce landscape demands multiple video formats: product demos, 360° views, unboxing content, user-generated style videos, and social media ads — each optimized for different platforms and screen sizes.
Returns cost e-commerce businesses $816 billion annually. Videos that accurately showcase products from every angle reduce return rates by 25-35%.
An online fashion retailer replaced static product photos with 15-second styling videos. Conversion rates increased 144% and average order value rose 26% as customers could better visualize complete outfits.
A tech marketplace added 30-second product demo videos to their top 500 SKUs. Pages with video had 340% longer dwell time and 65% higher add-to-cart rates.
E-commerce video delivers one of the highest ROIs in digital marketing. Product pages with video convert at 4.8% versus 2.9% without. Social commerce video ads generate 1200% more shares than text and image combined.
Scalable production workflows — including 360° turntable setups, template-based product videos, and AI-assisted editing — make it feasible to produce video content across entire catalogs without proportional cost increases.
1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.
2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.
3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.
4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.
Video retouching applies frame-level corrections to remove unwanted elements — skin blemishes, logos, wires, reflections, crew visible in mirrors, or any object that shouldn't be in the shot. We use content-aware fill, clone stamping, and frequency separation techniques adapted from high-end photo retouching, applied across every frame of the affected region. This is different from VFX (which adds elements) — retouching subtracts them. Turnaround is 1-3 days per shot depending on the area size and movement. We deliver the cleaned footage as a drop-in replacement clip matching your original codec and resolution.
You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.
Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX
Ready to elevate your Craft E-Commerce brand with professional video retouching? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your video retouching needs for craft e-commerce. Free consultation and custom quote — no commitment required.