Chroma key compositing for background replacement. — tailored for new construction professionals.
Discover the StudioWe analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.
3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.
Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the New Construction sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Green Screen delivers measurable results that transform how new construction professionals communicate with their audience.
New-build property marketing sits at the intersection of developer ambition and buyer anxiety. Video must bridge the gap between architect plans and lived reality, often combining drone footage of the construction site with CGI overlays showing the finished buildings. Timelapse sequences shot over weeks or months of construction are particularly effective at building buyer confidence during pre-sales. The audience is primarily first-time buyers using government-backed loans like PTZ in France, so the tone must be reassuring rather than aspirational. Delivery deadlines are tied to sales milestones, meaning production teams must be available on short notice. Average budgets run 3,000 to 12,000 euros per program.
Properties with professional video tours sell 20% faster than those with photos alone. Yet 65% of real estate agencies still rely primarily on static images, missing a critical opportunity to engage buyers emotionally.
Virtual tours, drone footage, and cinematic property showcases have become the new standard for luxury and mid-range listings alike. The challenge lies in producing content that captures the atmosphere and lifestyle a property offers, not just its dimensions.
With 95% of buyers starting their search online, video is no longer optional — it's the first showing. Agencies that invest in professional video report 403% more inquiries on their listings.
A luxury real estate agency commissioned a cinematic property film combining drone aerials, steadicam interior tours, and lifestyle vignettes. The 3-minute video generated 2.4M views on social media and the property sold within 10 days at asking price.
A property developer used animated 3D walkthroughs for an off-plan development. Pre-sales reached 78% before construction completion, compared to their usual 45% benchmark. The investment in video production returned 12x in accelerated sales.
Professional real estate video delivers quantifiable results: 73% of homeowners prefer agents who use video, listings with video receive 403% more inquiries, and virtual tours reduce unnecessary physical visits by 40%, saving time for both agents and buyers.
Drone footage adds a premium perception, with aerial property videos commanding 8-12% higher perceived value. For new developments, animated 3D tours enable pre-sales months before construction is complete.
1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.
2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.
3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.
4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.
Green screen keying extracts subjects from chroma-key backgrounds and places them into new environments. We handle uneven lighting, spill suppression, edge refinement, and hair detail — the elements that separate a professional key from an obvious composite. Our keying pipeline uses Keylight, Primatte, and IBK gizmos in Nuke for broadcast-grade results. We also advise on set lighting before your shoot to ensure the cleanest possible pull. Turnaround is 1-2 days per shot for standard full-body keys, with batch pricing for 10+ shots. Deliverables include both the keyed footage with alpha and the final composite over your chosen background.
You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.
Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX
Ready to elevate your New Construction brand with professional green screen? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your green screen needs for new construction. Free consultation and custom quote — no commitment required.