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Green Screen for Luxury Real Estate

Professional video production services

Chroma key compositing for background replacement. — tailored for luxury real estate professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Shot Analysis & Tracking

We analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.

Technical details
3D tracking in PFTrack/SynthEyes, rotoscoping in Nuke, clean plate reconstruction for element removal.
02

CG Asset Creation

3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.

Technical details
Modeling in Maya/Cinema 4D, texturing in Substance Painter, rendering in Arnold/Octane with HDRI matching.
03

Compositing & QC

Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.

Technical details
Compositing in Nuke/After Effects, EXR 16-bit delivery, VFX breakdown reel documentation.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Luxury Real Estate Needs Green Screen

In the Luxury Real Estate sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Green Screen delivers measurable results that transform how luxury real estate professionals communicate with their audience.

Specific Challenges for Luxury Real Estate

Luxury real estate video operates under different rules than standard property marketing. Buyers in the 2M+ euro segment expect cinematic production quality — think stabilized tracking shots through grand foyers, golden-hour exterior sequences, and carefully art-directed staging. Music licensing alone can cost 500 to 2,000 euros for a sync-ready track that matches the property's character. Distribution targets private banking networks, invitation-only platforms like James Edition, and curated social feeds. The production timeline is longer because access to the property often depends on owner schedules, and reshoots for weather or lighting are common. Per-property budgets range from 5,000 to 20,000 euros.

Video Challenges in Luxury Real Estate

Standing Out in a Visual Market

Properties with professional video tours sell 20% faster than those with photos alone. Yet 65% of real estate agencies still rely primarily on static images, missing a critical opportunity to engage buyers emotionally.

Virtual tours, drone footage, and cinematic property showcases have become the new standard for luxury and mid-range listings alike. The challenge lies in producing content that captures the atmosphere and lifestyle a property offers, not just its dimensions.

With 95% of buyers starting their search online, video is no longer optional — it's the first showing. Agencies that invest in professional video report 403% more inquiries on their listings.

Success Stories & Case Studies

Luxury Estate Showcase — Paris 16th

A luxury real estate agency commissioned a cinematic property film combining drone aerials, steadicam interior tours, and lifestyle vignettes. The 3-minute video generated 2.4M views on social media and the property sold within 10 days at asking price.

New Development Pre-Sales

A property developer used animated 3D walkthroughs for an off-plan development. Pre-sales reached 78% before construction completion, compared to their usual 45% benchmark. The investment in video production returned 12x in accelerated sales.

Key Benefits for Luxury Real Estate

Measurable Impact

Professional real estate video delivers quantifiable results: 73% of homeowners prefer agents who use video, listings with video receive 403% more inquiries, and virtual tours reduce unnecessary physical visits by 40%, saving time for both agents and buyers.

Drone footage adds a premium perception, with aerial property videos commanding 8-12% higher perceived value. For new developments, animated 3D tours enable pre-sales months before construction is complete.

Our Green Screen Process

VFX Pipeline

1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.

2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.

3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.

4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.

What Makes Green Screen Unique

Green screen keying extracts subjects from chroma-key backgrounds and places them into new environments. We handle uneven lighting, spill suppression, edge refinement, and hair detail — the elements that separate a professional key from an obvious composite. Our keying pipeline uses Keylight, Primatte, and IBK gizmos in Nuke for broadcast-grade results. We also advise on set lighting before your shoot to ensure the cleanest possible pull. Turnaround is 1-2 days per shot for standard full-body keys, with batch pricing for 10+ shots. Deliverables include both the keyed footage with alpha and the final composite over your chosen background.

What You Receive

You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.

Technical Specifications

Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX

Getting Started with Green Screen for Luxury Real Estate

Ready to elevate your Luxury Real Estate brand with professional green screen? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your green screen needs for luxury real estate. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Key Terms

Green Screen
Green screen (or chroma key) is a technique where subjects are filmed against a uniformly colored background — typically green — which is then digitally removed and replaced with any desired background image or video.
Compositing
Compositing is the process of combining visual elements from multiple sources — live-action footage, CGI, graphics, and effects — into a single, unified image that appears as though everything was captured together.
Drone Footage
Drone footage is video captured from unmanned aerial vehicles (UAVs), providing sweeping aerial perspectives, elevated vantage points, and dramatic establishing shots that are impossible to achieve from the ground.
Render
Rendering is the process by which editing or compositing software calculates and generates the final video output, combining all layers, effects, transitions, and adjustments into a playable file.
Resolution
Resolution refers to the number of pixels in each dimension of a video frame, typically expressed as width by height (e.g., 1920x1080), which determines the level of detail and clarity in the image.
Rotoscoping
Rotoscoping is the frame-by-frame process of manually tracing around elements in video footage to create precise mattes for isolation, compositing, or effect application.
Steadicam
A Steadicam is a camera stabilization system worn by the operator that uses a mechanical arm, vest, and gimbal to isolate the camera from the operator's body movements, producing smooth, fluid shots while walking or moving.
Timeline
The timeline is the primary workspace in a video editor where clips, audio, effects, and transitions are arranged sequentially to build a project.