Chroma key compositing for background replacement. — tailored for fashion e-commerce professionals.
Discover the StudioWe analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.
3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.
Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Fashion E-Commerce sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Green Screen delivers measurable results that transform how fashion e-commerce professionals communicate with their audience.
Fashion e-commerce video must solve the fundamental problem of online clothing retail: customers cannot touch or try on the garments. Video bridges this gap through fabric movement shots, on-model walking sequences that show drape and fit, and close-up texture details that static photography misses. The return rate for fashion e-commerce averages 30-40%, and brands that add video to product pages report reducing returns by 12-20%. Production requires model casting, hair and makeup, and a shooting pace of 15-25 looks per day to cover seasonal drops. Lookbook-style edits perform well on Instagram Reels, while detailed fit-guide videos drive conversion on the PDP. Seasonal budgets typically range from 5,000 to 25,000 euros depending on collection size.
Product videos increase conversion rates by up to 80%. In e-commerce, where customers cannot touch or try products, video bridges the trust gap. Yet creating video for hundreds or thousands of SKUs requires a scalable production system.
The modern e-commerce landscape demands multiple video formats: product demos, 360° views, unboxing content, user-generated style videos, and social media ads — each optimized for different platforms and screen sizes.
Returns cost e-commerce businesses $816 billion annually. Videos that accurately showcase products from every angle reduce return rates by 25-35%.
An online fashion retailer replaced static product photos with 15-second styling videos. Conversion rates increased 144% and average order value rose 26% as customers could better visualize complete outfits.
A tech marketplace added 30-second product demo videos to their top 500 SKUs. Pages with video had 340% longer dwell time and 65% higher add-to-cart rates.
E-commerce video delivers one of the highest ROIs in digital marketing. Product pages with video convert at 4.8% versus 2.9% without. Social commerce video ads generate 1200% more shares than text and image combined.
Scalable production workflows — including 360° turntable setups, template-based product videos, and AI-assisted editing — make it feasible to produce video content across entire catalogs without proportional cost increases.
1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.
2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.
3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.
4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.
Green screen keying extracts subjects from chroma-key backgrounds and places them into new environments. We handle uneven lighting, spill suppression, edge refinement, and hair detail — the elements that separate a professional key from an obvious composite. Our keying pipeline uses Keylight, Primatte, and IBK gizmos in Nuke for broadcast-grade results. We also advise on set lighting before your shoot to ensure the cleanest possible pull. Turnaround is 1-2 days per shot for standard full-body keys, with batch pricing for 10+ shots. Deliverables include both the keyed footage with alpha and the final composite over your chosen background.
You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.
Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX
Ready to elevate your Fashion E-Commerce brand with professional green screen? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your green screen needs for fashion e-commerce. Free consultation and custom quote — no commitment required.