How-to tutorials with clear step-by-step instructions. — tailored for saas professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the SaaS sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Tutorial Video delivers measurable results that transform how saas professionals communicate with their audience.
SaaS video production is uniquely tied to product-led growth metrics — every video must either reduce churn, accelerate activation, or increase expansion revenue. The content stack includes onboarding walkthrough videos (reducing time-to-value from days to minutes), feature announcement clips for in-app notifications, customer testimonial case studies with specific ROI figures, and comparison videos positioning against competitors. Screen capture tools (Loom, ScreenFlow) handle lightweight content, but professional production is needed for hero demos, keynote presentation visuals, and brand films targeting enterprise buyers. The challenge is that SaaS interfaces update frequently, making video content obsolete every 3-6 months and requiring a re-recording pipeline. Budgets range from 1,500 to 10,000 euros per video, with annual content spend for Series B+ companies typically reaching 30,000-100,000 euros. The primary KPIs are trial-to-paid conversion lift, support ticket deflection rate, and demo-to-close ratio improvement.
Tech startups face a unique challenge: their products are often complex, abstract, and invisible to the naked eye. Video must bridge the gap between technical capability and user benefit. 96% of users watch explainer videos to learn about a product, making video the most critical conversion tool in the SaaS funnel.
Startups need video content at every stage: product demos for prospects, onboarding tutorials for new users, thought leadership for brand building, and investor pitch materials for fundraising. Speed matters — content must ship alongside features in sprint cycles.
A B2B SaaS startup created a 2-minute animated explainer video for their Product Hunt launch. The video drove 3,400 upvotes, 12,000 sign-ups in the first week, and was cited by 85% of early users as the reason they understood the product value.
Tech video delivers compounding returns: landing pages with video convert 80% better, product demo videos reduce sales cycle by 40%, onboarding videos decrease support tickets by 35%, and investor pitch videos help startups raise 2.5x more effectively. Video content on LinkedIn generates 5x more engagement for B2B tech brands.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Tutorial video teaches a specific skill or process step by step — software features, cooking recipes, DIY projects, or equipment operation. Unlike explainer video (which sells a concept), tutorials are instructional and assume the viewer will follow along. We use screen recordings with cursor highlighting for software, overhead cameras for hands-on tasks, and multi-angle setups for physical demonstrations. Each tutorial runs 3-10 minutes with clear chapter markers, on-screen annotations, and a downloadable resource list. We produce batches of 5-10 tutorials per series over 2-3 weeks, with a consistent template that builds your channel's educational library.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your SaaS brand with professional tutorial video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your tutorial video needs for saas. Free consultation and custom quote — no commitment required.