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Social Media Video for SME

Professional video production services

Platform-optimized social content for maximum reach. — tailored for sme professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Trend Research & Planning

Platform analysis, trending formats, content calendar, and batch filming strategy for maximum efficiency.

Technical details
TikTok/Reels trend monitoring, hashtag research, content calendar in Notion, batch shoot planning.
02

Batch Filming Session

Efficient multi-format capture — vertical, square, and landscape in a single shoot for weeks of content.

Technical details
Multi-orientation rigs, ring lights, teleprompter for hooks, 4-8 setups per session.
03

Quick-Turn Editing & Scheduling

Fast editing with native captions, trending audio, and scheduled publishing across all platforms.

Technical details
CapCut/Premiere for short-form, burned-in captions, platform-native scheduling, monthly analytics report.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why SME Needs Social Media Video

In the SME sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Social Media Video delivers measurable results that transform how sme professionals communicate with their audience.

Specific Challenges for SME

Small and medium businesses face a different video challenge than corporations: they need professional results on budgets that typically range from 1,500 to 8,000 euros per project. The owner or manager is usually the decision-maker and the on-screen talent, which means production crews must excel at directing non-actors and making them feel comfortable on camera. The most impactful content for SMBs is the Google Business Profile video, the homepage hero film, and customer testimonial compilations — these three assets alone can transform online credibility. Turnaround expectations are fast (1-2 weeks), and the production process needs to be simple with minimal disruption to daily operations. The KPI that resonates most with SMB owners is inbound lead volume rather than abstract brand metrics.

Video Challenges in SME

Humanizing the Corporate Brand

72% of job seekers research company culture before applying. Internal communication videos reduce misunderstanding by 50% compared to email alone. Yet many corporations struggle to produce video that feels authentic rather than corporate and stiff.

From employer branding to annual reports, executive communications to training modules, corporate video must balance professionalism with relatability. The challenge is creating content that employees and stakeholders actually want to watch.

Success Stories & Case Studies

Global Employer Branding Campaign

A multinational launched a video-first employer branding campaign featuring real employees across 8 countries. Applications increased 156% and employee turnover decreased 23% as new hires arrived with accurate culture expectations.

Key Benefits for SME

Engagement Across All Stakeholders

Corporate video impacts every audience: employer branding reduces cost-per-hire by 40%, training videos reduce onboarding time by 30%, executive thought leadership videos drive 3x more engagement than written posts on LinkedIn, and annual report videos increase shareholder engagement by 55%.

Our Social Media Video Process

Social Media Video Process

1. Content Planning: Platform analysis, trend research, content calendar, and format selection (Reels, Shorts, Stories, feed).

2. Capture: Batch filming sessions optimized for multiple platforms — vertical, square, and landscape in a single shoot.

3. Edit & Optimize: Quick-turn editing with native captions, hooks in first 3 seconds, trending audio integration, and CTA placement.

4. Publish & Analyze: Scheduled publishing, hashtag strategy, engagement monitoring, and monthly performance reports.

What Makes Social Media Video Unique

Social media video is our general-purpose service for creating platform-ready content across multiple networks from a single production session. We plan a shoot day that produces 15-30 individual clips — a mix of 16:9, 9:16, and 1:1 formats covering product highlights, team moments, tips, and behind-the-scenes footage. Each clip is edited with platform-native styles: bold text overlays, fast pacing, trending audio formats, and burned-in captions for sound-off viewing. This is the most cost-effective way to fill a content calendar. Delivery includes all clips organized by platform and format in a shared folder, ready to schedule. Turnaround is 5-7 business days from the shoot.

What You Receive

You receive: batch of platform-ready videos (typically 8-20 per session), caption/subtitle files, thumbnail set, content calendar, and analytics report.

Technical Specifications

Formats: 9:16 (Reels/Shorts/TikTok), 1:1 (Feed), 16:9 (YouTube) | Resolution: 1080×1920, 1080×1080, 1920×1080 | Duration: 15s, 30s, 60s, 90s | Captions: Burned-in + SRT

Getting Started with Social Media Video for SME

Ready to elevate your SME brand with professional social media video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your social media video needs for sme. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Social Media Video for SME | O'Yelen Studio