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Social Media Video for Online Store

Professional video production services

Platform-optimized social content for maximum reach. — tailored for online store professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Trend Research & Planning

Platform analysis, trending formats, content calendar, and batch filming strategy for maximum efficiency.

Technical details
TikTok/Reels trend monitoring, hashtag research, content calendar in Notion, batch shoot planning.
02

Batch Filming Session

Efficient multi-format capture — vertical, square, and landscape in a single shoot for weeks of content.

Technical details
Multi-orientation rigs, ring lights, teleprompter for hooks, 4-8 setups per session.
03

Quick-Turn Editing & Scheduling

Fast editing with native captions, trending audio, and scheduled publishing across all platforms.

Technical details
CapCut/Premiere for short-form, burned-in captions, platform-native scheduling, monthly analytics report.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Online Store Needs Social Media Video

In the Online Store sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Social Media Video delivers measurable results that transform how online store professionals communicate with their audience.

Specific Challenges for Online Store

Independent online boutiques compete against marketplace giants by building brand identity through storytelling video. Unlike mass-market e-commerce, boutique video production emphasizes the founder's story, sourcing transparency, and the craftsmanship behind each product. A typical content strategy includes a 90-second brand origin film for the About page, styled product videos shot in lifestyle settings rather than white backgrounds, and behind-the-scenes content showing workshop or studio processes. Shopify and WooCommerce stores see average order value increases of 20-35% when product pages include contextual video. Budgets range from 1,500 to 6,000 euros per seasonal collection, and the primary distribution channels are the store itself, email campaigns, and Pinterest.

Video Challenges in Online Store

Converting Browsers to Buyers

Product videos increase conversion rates by up to 80%. In e-commerce, where customers cannot touch or try products, video bridges the trust gap. Yet creating video for hundreds or thousands of SKUs requires a scalable production system.

The modern e-commerce landscape demands multiple video formats: product demos, 360° views, unboxing content, user-generated style videos, and social media ads — each optimized for different platforms and screen sizes.

Returns cost e-commerce businesses $816 billion annually. Videos that accurately showcase products from every angle reduce return rates by 25-35%.

Success Stories & Case Studies

Fashion E-Commerce Brand

An online fashion retailer replaced static product photos with 15-second styling videos. Conversion rates increased 144% and average order value rose 26% as customers could better visualize complete outfits.

Electronics Marketplace

A tech marketplace added 30-second product demo videos to their top 500 SKUs. Pages with video had 340% longer dwell time and 65% higher add-to-cart rates.

Key Benefits for Online Store

ROI-Driven Video Strategy

E-commerce video delivers one of the highest ROIs in digital marketing. Product pages with video convert at 4.8% versus 2.9% without. Social commerce video ads generate 1200% more shares than text and image combined.

Scalable production workflows — including 360° turntable setups, template-based product videos, and AI-assisted editing — make it feasible to produce video content across entire catalogs without proportional cost increases.

Our Social Media Video Process

Social Media Video Process

1. Content Planning: Platform analysis, trend research, content calendar, and format selection (Reels, Shorts, Stories, feed).

2. Capture: Batch filming sessions optimized for multiple platforms — vertical, square, and landscape in a single shoot.

3. Edit & Optimize: Quick-turn editing with native captions, hooks in first 3 seconds, trending audio integration, and CTA placement.

4. Publish & Analyze: Scheduled publishing, hashtag strategy, engagement monitoring, and monthly performance reports.

What Makes Social Media Video Unique

Social media video is our general-purpose service for creating platform-ready content across multiple networks from a single production session. We plan a shoot day that produces 15-30 individual clips — a mix of 16:9, 9:16, and 1:1 formats covering product highlights, team moments, tips, and behind-the-scenes footage. Each clip is edited with platform-native styles: bold text overlays, fast pacing, trending audio formats, and burned-in captions for sound-off viewing. This is the most cost-effective way to fill a content calendar. Delivery includes all clips organized by platform and format in a shared folder, ready to schedule. Turnaround is 5-7 business days from the shoot.

What You Receive

You receive: batch of platform-ready videos (typically 8-20 per session), caption/subtitle files, thumbnail set, content calendar, and analytics report.

Technical Specifications

Formats: 9:16 (Reels/Shorts/TikTok), 1:1 (Feed), 16:9 (YouTube) | Resolution: 1080×1920, 1080×1080, 1920×1080 | Duration: 15s, 30s, 60s, 90s | Captions: Burned-in + SRT

Getting Started with Social Media Video for Online Store

Ready to elevate your Online Store brand with professional social media video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your social media video needs for online store. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Social Media Video for Online Store | O'Yelen Studio