Skip to main content

Social Media Video for Higher Education

Professional video production services

Platform-optimized social content for maximum reach. — tailored for higher education professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Trend Research & Planning

Platform analysis, trending formats, content calendar, and batch filming strategy for maximum efficiency.

Technical details
TikTok/Reels trend monitoring, hashtag research, content calendar in Notion, batch shoot planning.
02

Batch Filming Session

Efficient multi-format capture — vertical, square, and landscape in a single shoot for weeks of content.

Technical details
Multi-orientation rigs, ring lights, teleprompter for hooks, 4-8 setups per session.
03

Quick-Turn Editing & Scheduling

Fast editing with native captions, trending audio, and scheduled publishing across all platforms.

Technical details
CapCut/Premiere for short-form, burned-in captions, platform-native scheduling, monthly analytics report.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Higher Education Needs Social Media Video

In the Higher Education sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Social Media Video delivers measurable results that transform how higher education professionals communicate with their audience.

Specific Challenges for Higher Education

Grande école and business school video production is a high-stakes recruitment tool in a market where institutions compete for the same pool of top students with similar academic profiles. The differentiator is campus experience, career outcomes, and network value — all of which video conveys more effectively than brochures. Testimonial videos from successful alumni (naming employers, job titles, and salary progression) are the single most conversion-effective content type. Campus life content must showcase diversity, international exchange programs, and the social experience alongside academic rigor. Corporate partnership highlight reels demonstrating real consulting projects and internship placements prove the practical value proposition. Production quality expectations are high because these institutions charge 10,000-40,000 euros per year in tuition. Annual video budgets range from 15,000 to 80,000 euros, with open-day event coverage and admissions campaign films being the priority investments. The KPIs are application volume, yield rate (admitted-to-enrolled conversion), and international student percentage.

Video Challenges in Higher Education

Engaging the Digital-Native Learner

Education faces a fundamental shift: students now expect video-first learning experiences. 65% of people are visual learners, and video-based courses see 25% higher completion rates. Yet producing quality educational content at scale — across subjects, levels, and languages — remains a significant challenge for institutions.

Universities compete for students through campus tour videos and program showcases. E-learning platforms need engaging tutorials that maintain attention. Corporate training requires compliance-tracked modules that employees actually watch. Each context demands different production approaches.

Success Stories & Case Studies

University Recruitment Campaign

A business school replaced their print prospectus with a series of student life videos and virtual campus tours. Applications from international students increased 78%, and the cost per qualified applicant decreased by 45% compared to traditional recruitment channels.

Key Benefits for Higher Education

Learning Outcomes & Institutional Growth

Educational video delivers measurable impact: video-enhanced courses improve test scores by 20%, campus tour videos increase enrollment yield by 35%, and micro-learning videos reduce training time by 60% while improving knowledge retention by 25-60%. Institutions with strong video presence report 40% more organic applications.

Our Social Media Video Process

Social Media Video Process

1. Content Planning: Platform analysis, trend research, content calendar, and format selection (Reels, Shorts, Stories, feed).

2. Capture: Batch filming sessions optimized for multiple platforms — vertical, square, and landscape in a single shoot.

3. Edit & Optimize: Quick-turn editing with native captions, hooks in first 3 seconds, trending audio integration, and CTA placement.

4. Publish & Analyze: Scheduled publishing, hashtag strategy, engagement monitoring, and monthly performance reports.

What Makes Social Media Video Unique

Social media video is our general-purpose service for creating platform-ready content across multiple networks from a single production session. We plan a shoot day that produces 15-30 individual clips — a mix of 16:9, 9:16, and 1:1 formats covering product highlights, team moments, tips, and behind-the-scenes footage. Each clip is edited with platform-native styles: bold text overlays, fast pacing, trending audio formats, and burned-in captions for sound-off viewing. This is the most cost-effective way to fill a content calendar. Delivery includes all clips organized by platform and format in a shared folder, ready to schedule. Turnaround is 5-7 business days from the shoot.

What You Receive

You receive: batch of platform-ready videos (typically 8-20 per session), caption/subtitle files, thumbnail set, content calendar, and analytics report.

Technical Specifications

Formats: 9:16 (Reels/Shorts/TikTok), 1:1 (Feed), 16:9 (YouTube) | Resolution: 1080×1920, 1080×1080, 1920×1080 | Duration: 15s, 30s, 60s, 90s | Captions: Burned-in + SRT

Getting Started with Social Media Video for Higher Education

Ready to elevate your Higher Education brand with professional social media video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your social media video needs for higher education. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Social Media Video for Higher Education | O'Yelen Studio