Pinterest video pins for discovery and traffic. — tailored for art craft professionals.
Discover the StudioPlatform analysis, trending formats, content calendar, and batch filming strategy for maximum efficiency.
Efficient multi-format capture — vertical, square, and landscape in a single shoot for weeks of content.
Fast editing with native captions, trending audio, and scheduled publishing across all platforms.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Art Craft sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Pinterest Video delivers measurable results that transform how art craft professionals communicate with their audience.
Art craft video production celebrates the slow, intentional making process in a world of mass production — the potter's wheel turning, the glassblower shaping molten material, the weaver's shuttle crossing the loom, the bookbinder's needle stitching signatures. The content derives its power from the meditative quality of skilled hands at work: close-up shots of material transformation, the sounds of tools on material, and the patient accumulation of detail that defines handcraft. The audience splits between potential buyers (who need to understand why a handmade piece costs 10-100x its industrial equivalent) and craft enthusiasts (who watch for inspiration and satisfaction). Process videos documenting a piece from raw material to finished object create the narrative justification for premium pricing. Workshop tour videos showing the maker's environment, tool collection, and material sourcing build the authenticity story that luxury craft consumers seek. Distribution targets Instagram, Etsy (product listings with video), and the maker's own e-commerce site. Budgets range from 400-1,500 euros per product video to 2,000-5,000 euros for maker profile films.
Cultural institutions face the challenge of reaching audiences beyond their physical walls. 62% of museum visitors watch online content before visiting, and virtual exhibitions have become essential for global reach. Video must capture the visceral impact of art while respecting the artist's vision and the work's integrity.
From exhibition documentation to artist interviews, performance capture to educational content, cultural video requires sensitivity and technical excellence. Low-light gallery conditions, reflective surfaces, and the need to convey scale and texture all present unique production challenges.
A contemporary art museum produced virtual tour videos of their flagship exhibition. Online viewership reached 2.8M (vs 180K physical visitors), international ticket sales increased 34% for subsequent exhibitions, and the museum's subscriber base grew 156%.
Cultural video amplifies reach exponentially: virtual exhibition videos reach 15x more people than physical visits, artist interview series increase exhibition attendance by 34%, and educational art content builds long-term audience loyalty. Cultural institutions with active video channels report 45% higher membership renewal rates.
1. Content Planning: Platform analysis, trend research, content calendar, and format selection (Reels, Shorts, Stories, feed).
2. Capture: Batch filming sessions optimized for multiple platforms — vertical, square, and landscape in a single shoot.
3. Edit & Optimize: Quick-turn editing with native captions, hooks in first 3 seconds, trending audio integration, and CTA placement.
4. Publish & Analyze: Scheduled publishing, hashtag strategy, engagement monitoring, and monthly performance reports.
Pinterest video production creates visually rich, vertical pins designed to drive saves and outbound clicks — Pinterest's two most valuable engagement metrics. We produce 15-60 second videos in 2:3 or 9:16 ratio with clean, aspirational aesthetics that match Pinterest's visual culture: bright lighting, organized compositions, step-by-step process reveals, and minimal text overlays with serif or handwritten fonts. Content types that perform best include recipe demonstrations, DIY tutorials, home decor reveals, and fashion lookbooks. We produce 8-12 video pins per batch with 5-day turnaround. Each pin includes a keyword-optimized title and description for Pinterest's search-first discovery model.
You receive: batch of platform-ready videos (typically 8-20 per session), caption/subtitle files, thumbnail set, content calendar, and analytics report.
Formats: 9:16 (Reels/Shorts/TikTok), 1:1 (Feed), 16:9 (YouTube) | Resolution: 1080×1920, 1080×1080, 1920×1080 | Duration: 15s, 30s, 60s, 90s | Captions: Burned-in + SRT
Ready to elevate your Art Craft brand with professional pinterest video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your pinterest video needs for art craft. Free consultation and custom quote — no commitment required.