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Interview Editing for Art Craft

Professional video production services

Professional interview editing with cutaways and lower thirds. — tailored for art craft professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Footage Review & Selects

We ingest all raw footage, organize by scene, sync audio, and select the strongest takes for your story.

Technical details
Proxy workflow in Premiere Pro, multi-cam sync with PluralEyes, organized bin structure by scene and take number.
02

Rough Cut & Narrative

We build the narrative structure, establish pacing, and create an assembly edit for your review and feedback.

Technical details
Timeline assembly in Premiere Pro or DaVinci Resolve, J/L-cuts, match cuts, and dynamic pacing adjustments.
03

Fine Cut & Delivery

Precise trimming, audio leveling, color correction, graphics, and export in all required formats and aspect ratios.

Technical details
Final mix at -14 LUFS, ProRes 422 HQ master, H.265 web delivery, 16:9/9:16/1:1 exports.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Art Craft Needs Interview Editing

In the Art Craft sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Interview Editing delivers measurable results that transform how art craft professionals communicate with their audience.

Specific Challenges for Art Craft

Art craft video production celebrates the slow, intentional making process in a world of mass production — the potter's wheel turning, the glassblower shaping molten material, the weaver's shuttle crossing the loom, the bookbinder's needle stitching signatures. The content derives its power from the meditative quality of skilled hands at work: close-up shots of material transformation, the sounds of tools on material, and the patient accumulation of detail that defines handcraft. The audience splits between potential buyers (who need to understand why a handmade piece costs 10-100x its industrial equivalent) and craft enthusiasts (who watch for inspiration and satisfaction). Process videos documenting a piece from raw material to finished object create the narrative justification for premium pricing. Workshop tour videos showing the maker's environment, tool collection, and material sourcing build the authenticity story that luxury craft consumers seek. Distribution targets Instagram, Etsy (product listings with video), and the maker's own e-commerce site. Budgets range from 400-1,500 euros per product video to 2,000-5,000 euros for maker profile films.

Video Challenges in Art Craft

Documenting and Democratizing Art

Cultural institutions face the challenge of reaching audiences beyond their physical walls. 62% of museum visitors watch online content before visiting, and virtual exhibitions have become essential for global reach. Video must capture the visceral impact of art while respecting the artist's vision and the work's integrity.

From exhibition documentation to artist interviews, performance capture to educational content, cultural video requires sensitivity and technical excellence. Low-light gallery conditions, reflective surfaces, and the need to convey scale and texture all present unique production challenges.

Success Stories & Case Studies

Museum Virtual Exhibition

A contemporary art museum produced virtual tour videos of their flagship exhibition. Online viewership reached 2.8M (vs 180K physical visitors), international ticket sales increased 34% for subsequent exhibitions, and the museum's subscriber base grew 156%.

Key Benefits for Art Craft

Audience Expansion & Cultural Impact

Cultural video amplifies reach exponentially: virtual exhibition videos reach 15x more people than physical visits, artist interview series increase exhibition attendance by 34%, and educational art content builds long-term audience loyalty. Cultural institutions with active video channels report 45% higher membership renewal rates.

Our Interview Editing Process

Professional Editing Workflow

1. Media Ingestion & Organization: We import all raw footage, organize by scene/take, create proxy files for efficient editing, and synchronize multi-source audio.

2. Assembly & Rough Cut: We select the strongest takes, establish narrative structure, create the initial assembly, and review timing and pacing with you.

3. Fine Cut & Polish: Precise trimming, transition refinement, audio leveling, color consistency pass, and graphics integration. Two rounds of client revisions included.

4. Final Master & Export: Final quality check, export in all required formats and resolutions, organized file delivery with naming conventions.

What Makes Interview Editing Unique

Interview editing focuses on clarity and narrative flow from single or dual-camera setups. We remove hesitations, false starts, and off-topic tangents while preserving the speaker's natural cadence. B-roll inserts mask jump cuts and illustrate key points. We add lower-thirds for speaker identification and can integrate on-screen quotes or statistics. A typical 30-minute raw interview becomes a tight 5-8 minute final cut delivered in 4-5 business days. Output includes both a full version and a 90-second teaser for promotional use.

What You Receive

You receive: final edited video in multiple formats (MP4 H.265, ProRes 422 HQ, web-optimized versions), project files upon request, separate audio mix, thumbnail/poster frame, and formatted versions for each target platform (16:9, 9:16, 1:1).

Technical Specifications

Software: Adobe Premiere Pro, DaVinci Resolve, Avid Media Composer | Formats: ProRes 422/4444, H.264/H.265, DNxHR | Resolution: Up to 8K, standard delivery in 4K/1080p | Frame rates: 24, 25, 30, 50, 60 fps | Color: Rec.709, Rec.2020, HDR10

Getting Started with Interview Editing for Art Craft

Ready to elevate your Art Craft brand with professional interview editing? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your interview editing needs for art craft. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions