Conversion-optimized videos for landing pages. — tailored for art craft professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
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Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Art Craft sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Landing Page Video delivers measurable results that transform how art craft professionals communicate with their audience.
Art craft video production celebrates the slow, intentional making process in a world of mass production — the potter's wheel turning, the glassblower shaping molten material, the weaver's shuttle crossing the loom, the bookbinder's needle stitching signatures. The content derives its power from the meditative quality of skilled hands at work: close-up shots of material transformation, the sounds of tools on material, and the patient accumulation of detail that defines handcraft. The audience splits between potential buyers (who need to understand why a handmade piece costs 10-100x its industrial equivalent) and craft enthusiasts (who watch for inspiration and satisfaction). Process videos documenting a piece from raw material to finished object create the narrative justification for premium pricing. Workshop tour videos showing the maker's environment, tool collection, and material sourcing build the authenticity story that luxury craft consumers seek. Distribution targets Instagram, Etsy (product listings with video), and the maker's own e-commerce site. Budgets range from 400-1,500 euros per product video to 2,000-5,000 euros for maker profile films.
Cultural institutions face the challenge of reaching audiences beyond their physical walls. 62% of museum visitors watch online content before visiting, and virtual exhibitions have become essential for global reach. Video must capture the visceral impact of art while respecting the artist's vision and the work's integrity.
From exhibition documentation to artist interviews, performance capture to educational content, cultural video requires sensitivity and technical excellence. Low-light gallery conditions, reflective surfaces, and the need to convey scale and texture all present unique production challenges.
A contemporary art museum produced virtual tour videos of their flagship exhibition. Online viewership reached 2.8M (vs 180K physical visitors), international ticket sales increased 34% for subsequent exhibitions, and the museum's subscriber base grew 156%.
Cultural video amplifies reach exponentially: virtual exhibition videos reach 15x more people than physical visits, artist interview series increase exhibition attendance by 34%, and educational art content builds long-term audience loyalty. Cultural institutions with active video channels report 45% higher membership renewal rates.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Landing page video is a focused 30-60 second piece designed to increase conversion rates on a specific web page. We craft the script around a single value proposition and a single call to action, using visual pacing that holds attention above the fold. The video auto-plays muted with captions (best practice for web), loads fast (under 5MB for the preview), and integrates with your page's design language. We A/B test thumbnail frames and opening shots based on your analytics. Production takes 7-10 business days. We deliver the video file plus an optimized embed code (lazy-loaded, poster frame set) to ensure it doesn't slow your page speed score.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Art Craft brand with professional landing page video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your landing page video needs for art craft. Free consultation and custom quote — no commitment required.