Institutional films for government and public sector. — tailored for cruise professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Cruise sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Institutional Video delivers measurable results that transform how cruise professionals communicate with their audience.
Cruise line video production must sell a floating city — the challenge of conveying the scale and variety of a 300-meter ship with 15 restaurants, a Broadway theater, a water park, and 2,000 cabins in a 90-second film. The content strategy segments by audience: luxury cruise films (Ponant, Silversea) emphasize intimate exclusivity with 200 guests and port-intensive itineraries, while mass-market lines (MSC, Costa) focus on family entertainment and value for money. Cabin category videos are critical for upselling — showing the difference between an inside cabin and a balcony suite justifies the 2-3x price premium. Port-of-call destination content doubles as trip inspiration and itinerary justification. Production logistics are complex: filming onboard requires coordination with hotel directors, entertainment managers, and safety officers while the ship is in active service. Seasonal repositioning cruise promotions and inaugural voyage films are high-budget tentpole content (20,000-100,000 euros), while ongoing social media content budgets run 5,000-15,000 euros per month.
Tourism is inherently experiential — the challenge is making someone feel the warmth of a destination through a screen. Destinations with professional video content see 67% more bookings than those relying on photos alone. Yet each destination competes with thousands of others for the same traveler's attention.
The tourism industry needs content that works across the entire booking journey: inspirational destination films for awareness, practical experience videos for consideration, and testimonial content for conversion. Seasonality adds urgency — content must be ready before peak booking windows.
A boutique hotel chain produced immersive 3-minute films for each property. Direct bookings increased 54%, reducing OTA commission costs by €320K annually. The videos were shared 45K times on social media.
Tourism video drives direct revenue: hotel videos increase direct bookings by 54%, reducing dependency on OTAs. Destination marketing videos generate 1,200% more shares than text and images combined. Experience preview videos reduce cancellation rates by 18% as travelers arrive with accurate expectations.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Institutional video serves public organizations, government bodies, universities, and NGOs — telling a mission-driven story rather than selling a product. The tone is authoritative yet accessible, often featuring stakeholders, beneficiaries, and data visualizations to establish credibility. We follow strict editorial guidelines (public sector communication standards, accessibility compliance including audio description and sign language insets where required). Projects run 3-6 minutes and take 3-4 weeks from kickoff to delivery. Unlike corporate video which targets commercial audiences, institutional video is built for public trust and transparency reporting.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Cruise brand with professional institutional video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your institutional video needs for cruise. Free consultation and custom quote — no commitment required.