First assembly and rough cut to establish story structure. — tailored for cruise professionals.
Discover the StudioWe ingest all raw footage, organize by scene, sync audio, and select the strongest takes for your story.
We build the narrative structure, establish pacing, and create an assembly edit for your review and feedback.
Precise trimming, audio leveling, color correction, graphics, and export in all required formats and aspect ratios.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Cruise sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Rough Cut Assembly delivers measurable results that transform how cruise professionals communicate with their audience.
Cruise line video production must sell a floating city — the challenge of conveying the scale and variety of a 300-meter ship with 15 restaurants, a Broadway theater, a water park, and 2,000 cabins in a 90-second film. The content strategy segments by audience: luxury cruise films (Ponant, Silversea) emphasize intimate exclusivity with 200 guests and port-intensive itineraries, while mass-market lines (MSC, Costa) focus on family entertainment and value for money. Cabin category videos are critical for upselling — showing the difference between an inside cabin and a balcony suite justifies the 2-3x price premium. Port-of-call destination content doubles as trip inspiration and itinerary justification. Production logistics are complex: filming onboard requires coordination with hotel directors, entertainment managers, and safety officers while the ship is in active service. Seasonal repositioning cruise promotions and inaugural voyage films are high-budget tentpole content (20,000-100,000 euros), while ongoing social media content budgets run 5,000-15,000 euros per month.
Tourism is inherently experiential — the challenge is making someone feel the warmth of a destination through a screen. Destinations with professional video content see 67% more bookings than those relying on photos alone. Yet each destination competes with thousands of others for the same traveler's attention.
The tourism industry needs content that works across the entire booking journey: inspirational destination films for awareness, practical experience videos for consideration, and testimonial content for conversion. Seasonality adds urgency — content must be ready before peak booking windows.
A boutique hotel chain produced immersive 3-minute films for each property. Direct bookings increased 54%, reducing OTA commission costs by €320K annually. The videos were shared 45K times on social media.
Tourism video drives direct revenue: hotel videos increase direct bookings by 54%, reducing dependency on OTAs. Destination marketing videos generate 1,200% more shares than text and images combined. Experience preview videos reduce cancellation rates by 18% as travelers arrive with accurate expectations.
1. Media Ingestion & Organization: We import all raw footage, organize by scene/take, create proxy files for efficient editing, and synchronize multi-source audio.
2. Assembly & Rough Cut: We select the strongest takes, establish narrative structure, create the initial assembly, and review timing and pacing with you.
3. Fine Cut & Polish: Precise trimming, transition refinement, audio leveling, color consistency pass, and graphics integration. Two rounds of client revisions included.
4. Final Master & Export: Final quality check, export in all required formats and resolutions, organized file delivery with naming conventions.
The rough cut is your project's first structural draft — a working assembly that shows the story in sequence before any fine-tuning. We lay out all selected takes in order, establish approximate timing, and flag sections that need reshoots or additional coverage. This stage is about validating the narrative direction, not polishing transitions. Turnaround is 2-4 days from receipt of organized footage. We deliver the rough cut via Frame.io or a private review link with timecoded commenting enabled, so your feedback is precise and actionable.
You receive: final edited video in multiple formats (MP4 H.265, ProRes 422 HQ, web-optimized versions), project files upon request, separate audio mix, thumbnail/poster frame, and formatted versions for each target platform (16:9, 9:16, 1:1).
Software: Adobe Premiere Pro, DaVinci Resolve, Avid Media Composer | Formats: ProRes 422/4444, H.264/H.265, DNxHR | Resolution: Up to 8K, standard delivery in 4K/1080p | Frame rates: 24, 25, 30, 50, 60 fps | Color: Rec.709, Rec.2020, HDR10
Ready to elevate your Cruise brand with professional rough cut assembly? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your rough cut assembly needs for cruise. Free consultation and custom quote — no commitment required.