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Facebook Video for Copywriting

Professional video production services

Facebook-optimized video for feed and ad campaigns. — tailored for copywriting professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Trend Research & Planning

Platform analysis, trending formats, content calendar, and batch filming strategy for maximum efficiency.

Technical details
TikTok/Reels trend monitoring, hashtag research, content calendar in Notion, batch shoot planning.
02

Batch Filming Session

Efficient multi-format capture — vertical, square, and landscape in a single shoot for weeks of content.

Technical details
Multi-orientation rigs, ring lights, teleprompter for hooks, 4-8 setups per session.
03

Quick-Turn Editing & Scheduling

Fast editing with native captions, trending audio, and scheduled publishing across all platforms.

Technical details
CapCut/Premiere for short-form, burned-in captions, platform-native scheduling, monthly analytics report.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Copywriting Needs Facebook Video

In the Copywriting sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Facebook Video delivers measurable results that transform how copywriting professionals communicate with their audience.

Specific Challenges for Copywriting

Copywriting studios sell words, but video proves that their words work. Screen-recorded A/B test walkthroughs showing headline variants and conversion lifts, animated text treatments that bring taglines to life, and client interviews crediting copy revisions for revenue increases all demonstrate ROI in ways that a portfolio PDF cannot. Process videos — showing a copywriter conducting customer research interviews, building message frameworks on whiteboards, and iterating through drafts — justify premium pricing by revealing the strategic thinking behind every sentence. These videos land on agency websites, LinkedIn personal brands, freelance marketplace profiles like Malt or Fiverr, and email nurture sequences targeting CMOs.

Video Challenges in Copywriting

Reinventing Publishing for the Video Era

Print and digital publishers face a fundamental transformation: audiences consume 78% of news and editorial content through video. The shift from text-first to multimedia newsrooms requires new skills, workflows, and production capabilities — while maintaining editorial quality and journalistic standards.

Publishing houses must create author interviews, book trailers, and editorial video content to compete for attention. The economics are challenging: video production costs more than text but generates significantly more engagement and advertising revenue.

Success Stories & Case Studies

Regional Newspaper — Digital Transformation

A regional newspaper launched a daily video news segment alongside their print edition. Digital subscriptions grew 156%, advertising revenue from digital video exceeded print ad revenue within 18 months, and the newsroom won two digital journalism awards.

Publishing House — Author Series

A publishing house created an author interview and reading series for their catalog. Book sales increased 89% for featured titles, and the series built a subscriber community of 45K loyal readers.

Key Benefits for Copywriting

Audience Growth & Revenue Diversification

Publishing video drives sustainable transformation: video news content generates 6x more social shares, author interview videos increase book sales by 89%, and video-first editorial strategies drive 3x more social sharing and 4x higher advertising CPMs. Publishers with strong video content see 65% higher digital subscription conversion rates.

Our Facebook Video Process

Social Media Video Process

1. Content Planning: Platform analysis, trend research, content calendar, and format selection (Reels, Shorts, Stories, feed).

2. Capture: Batch filming sessions optimized for multiple platforms — vertical, square, and landscape in a single shoot.

3. Edit & Optimize: Quick-turn editing with native captions, hooks in first 3 seconds, trending audio integration, and CTA placement.

4. Publish & Analyze: Scheduled publishing, hashtag strategy, engagement monitoring, and monthly performance reports.

What Makes Facebook Video Unique

Facebook video production targets the platform's broad demographic with content optimized for in-feed autoplay and Facebook Watch. We prioritize the first 3 seconds (Facebook auto-plays silently in feed, so visual hooks must work without audio), use 4:5 portrait ratio for maximum mobile feed coverage, and include large, high-contrast captions. Content types include community stories, product demonstrations, event recaps, and live replay edits. We produce 6-10 videos per batch, sized between 60 seconds and 3 minutes (Facebook's algorithm rewards watch time). Delivery includes versions for feed, Stories, and Facebook Ads Manager with proper UTM tracking parameters. Turnaround is 5-7 business days.

What You Receive

You receive: batch of platform-ready videos (typically 8-20 per session), caption/subtitle files, thumbnail set, content calendar, and analytics report.

Technical Specifications

Formats: 9:16 (Reels/Shorts/TikTok), 1:1 (Feed), 16:9 (YouTube) | Resolution: 1080×1920, 1080×1080, 1920×1080 | Duration: 15s, 30s, 60s, 90s | Captions: Burned-in + SRT

Getting Started with Facebook Video for Copywriting

Ready to elevate your Copywriting brand with professional facebook video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your facebook video needs for copywriting. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Facebook Video for Copywriting | O'Yelen Studio