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Vertical Video Editing for Copywriting

Professional video production services

9:16 format editing optimized for mobile-first platforms. — tailored for copywriting professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Footage Review & Selects

We ingest all raw footage, organize by scene, sync audio, and select the strongest takes for your story.

Technical details
Proxy workflow in Premiere Pro, multi-cam sync with PluralEyes, organized bin structure by scene and take number.
02

Rough Cut & Narrative

We build the narrative structure, establish pacing, and create an assembly edit for your review and feedback.

Technical details
Timeline assembly in Premiere Pro or DaVinci Resolve, J/L-cuts, match cuts, and dynamic pacing adjustments.
03

Fine Cut & Delivery

Precise trimming, audio leveling, color correction, graphics, and export in all required formats and aspect ratios.

Technical details
Final mix at -14 LUFS, ProRes 422 HQ master, H.265 web delivery, 16:9/9:16/1:1 exports.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Copywriting Needs Vertical Video Editing

In the Copywriting sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Vertical Video Editing delivers measurable results that transform how copywriting professionals communicate with their audience.

Specific Challenges for Copywriting

Copywriting studios sell words, but video proves that their words work. Screen-recorded A/B test walkthroughs showing headline variants and conversion lifts, animated text treatments that bring taglines to life, and client interviews crediting copy revisions for revenue increases all demonstrate ROI in ways that a portfolio PDF cannot. Process videos — showing a copywriter conducting customer research interviews, building message frameworks on whiteboards, and iterating through drafts — justify premium pricing by revealing the strategic thinking behind every sentence. These videos land on agency websites, LinkedIn personal brands, freelance marketplace profiles like Malt or Fiverr, and email nurture sequences targeting CMOs.

Video Challenges in Copywriting

Reinventing Publishing for the Video Era

Print and digital publishers face a fundamental transformation: audiences consume 78% of news and editorial content through video. The shift from text-first to multimedia newsrooms requires new skills, workflows, and production capabilities — while maintaining editorial quality and journalistic standards.

Publishing houses must create author interviews, book trailers, and editorial video content to compete for attention. The economics are challenging: video production costs more than text but generates significantly more engagement and advertising revenue.

Success Stories & Case Studies

Regional Newspaper — Digital Transformation

A regional newspaper launched a daily video news segment alongside their print edition. Digital subscriptions grew 156%, advertising revenue from digital video exceeded print ad revenue within 18 months, and the newsroom won two digital journalism awards.

Publishing House — Author Series

A publishing house created an author interview and reading series for their catalog. Book sales increased 89% for featured titles, and the series built a subscriber community of 45K loyal readers.

Key Benefits for Copywriting

Audience Growth & Revenue Diversification

Publishing video drives sustainable transformation: video news content generates 6x more social shares, author interview videos increase book sales by 89%, and video-first editorial strategies drive 3x more social sharing and 4x higher advertising CPMs. Publishers with strong video content see 65% higher digital subscription conversion rates.

Our Vertical Video Editing Process

Professional Editing Workflow

1. Media Ingestion & Organization: We import all raw footage, organize by scene/take, create proxy files for efficient editing, and synchronize multi-source audio.

2. Assembly & Rough Cut: We select the strongest takes, establish narrative structure, create the initial assembly, and review timing and pacing with you.

3. Fine Cut & Polish: Precise trimming, transition refinement, audio leveling, color consistency pass, and graphics integration. Two rounds of client revisions included.

4. Final Master & Export: Final quality check, export in all required formats and resolutions, organized file delivery with naming conventions.

What Makes Vertical Video Editing Unique

Vertical editing (9:16) is built for mobile-first consumption on TikTok, Instagram Reels, and YouTube Shorts. We reframe horizontal footage using center-weighted or subject-tracking crops, add bold on-screen text that's readable on small screens, and structure content for the critical first 3 seconds that determine viewer retention. Deliverables are under 60 seconds and optimized at 1080×1920 resolution. We batch-process multiple clips — turning one long shoot into 5-10 vertical pieces — with 48-hour turnaround per batch.

What You Receive

You receive: final edited video in multiple formats (MP4 H.265, ProRes 422 HQ, web-optimized versions), project files upon request, separate audio mix, thumbnail/poster frame, and formatted versions for each target platform (16:9, 9:16, 1:1).

Technical Specifications

Software: Adobe Premiere Pro, DaVinci Resolve, Avid Media Composer | Formats: ProRes 422/4444, H.264/H.265, DNxHR | Resolution: Up to 8K, standard delivery in 4K/1080p | Frame rates: 24, 25, 30, 50, 60 fps | Color: Rec.709, Rec.2020, HDR10

Getting Started with Vertical Video Editing for Copywriting

Ready to elevate your Copywriting brand with professional vertical video editing? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your vertical video editing needs for copywriting. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Vertical Video Editing for Copywriting | O'Yelen Studio