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360 Video for Art Craft

Professional video production services

Immersive 360-degree video for virtual tours. — tailored for art craft professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Pre-Production Planning

Location scouting, shot list creation, equipment selection, crew coordination, permits, and schedule optimization.

Technical details
Location recce with reference photos, equipment manifest, talent call sheets, and weather contingency plans.
02

On-Set Filming

Multi-camera capture with cinema-grade gear, professional lighting, wireless audio, and real-time monitoring.

Technical details
RED/ARRI/Sony cinema cameras, Angenieux zooms, Sennheiser wireless, Ronin 2 stabilization, LED panels.
03

Media Backup & Handover

Organized media backup to dual drives, shot log with timecodes, and secure delivery of all raw footage.

Technical details
Dual SSD backup on set, checksum verification, organized folder structure, shot log with scene/take metadata.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Art Craft Needs 360 Video

In the Art Craft sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, 360 Video delivers measurable results that transform how art craft professionals communicate with their audience.

Specific Challenges for Art Craft

Art craft video production celebrates the slow, intentional making process in a world of mass production — the potter's wheel turning, the glassblower shaping molten material, the weaver's shuttle crossing the loom, the bookbinder's needle stitching signatures. The content derives its power from the meditative quality of skilled hands at work: close-up shots of material transformation, the sounds of tools on material, and the patient accumulation of detail that defines handcraft. The audience splits between potential buyers (who need to understand why a handmade piece costs 10-100x its industrial equivalent) and craft enthusiasts (who watch for inspiration and satisfaction). Process videos documenting a piece from raw material to finished object create the narrative justification for premium pricing. Workshop tour videos showing the maker's environment, tool collection, and material sourcing build the authenticity story that luxury craft consumers seek. Distribution targets Instagram, Etsy (product listings with video), and the maker's own e-commerce site. Budgets range from 400-1,500 euros per product video to 2,000-5,000 euros for maker profile films.

Video Challenges in Art Craft

Documenting and Democratizing Art

Cultural institutions face the challenge of reaching audiences beyond their physical walls. 62% of museum visitors watch online content before visiting, and virtual exhibitions have become essential for global reach. Video must capture the visceral impact of art while respecting the artist's vision and the work's integrity.

From exhibition documentation to artist interviews, performance capture to educational content, cultural video requires sensitivity and technical excellence. Low-light gallery conditions, reflective surfaces, and the need to convey scale and texture all present unique production challenges.

Success Stories & Case Studies

Museum Virtual Exhibition

A contemporary art museum produced virtual tour videos of their flagship exhibition. Online viewership reached 2.8M (vs 180K physical visitors), international ticket sales increased 34% for subsequent exhibitions, and the museum's subscriber base grew 156%.

Key Benefits for Art Craft

Audience Expansion & Cultural Impact

Cultural video amplifies reach exponentially: virtual exhibition videos reach 15x more people than physical visits, artist interview series increase exhibition attendance by 34%, and educational art content builds long-term audience loyalty. Cultural institutions with active video channels report 45% higher membership renewal rates.

Our 360 Video Process

Production Process

1. Pre-Production: Location scouting, shot list creation, equipment planning, talent coordination, permits, and schedule optimization.

2. Setup & Lighting: Professional lighting design (3-point, natural, or cinematic), audio setup with redundant recording, and camera rigging.

3. Filming: Multi-camera capture with cinema-grade equipment, real-time monitoring, and direction to ensure every shot serves the narrative.

4. Wrap & Delivery: Organized media backup, shot log documentation, and secure delivery of all raw footage to post-production.

What Makes 360 Video Unique

360-degree video captures the full spherical environment around the camera, allowing viewers to look in any direction using VR headsets, mobile gyroscope, or desktop click-and-drag. We shoot with Insta360 Pro 2 or GoPro MAX at up to 8K resolution, then stitch, stabilize, and color-correct the footage in Mistika VR. Common use cases include virtual tours (real estate, hotels, museums), immersive event coverage, and training simulations. Deliverables include equirectangular MP4 with spatial metadata for YouTube 360 and Facebook 360, plus optional interactive hotspot versions for web embedding. Turnaround is 3-5 days per location.

What You Receive

You receive: all raw footage on SSD/cloud, shot log with timecodes, audio files (WAV 24-bit), BTS photos, and production report.

Technical Specifications

Cameras: RED Komodo/V-Raptor, ARRI Alexa Mini, Sony FX6/FX9 | Lenses: Cinema primes, Angenieux zooms | Audio: Sennheiser/Lectrosonics wireless, boom | Grip: Dana Dolly, Ronin 2, Easyrig

Getting Started with 360 Video for Art Craft

Ready to elevate your Art Craft brand with professional 360 video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your 360 video needs for art craft. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

360 Video for Art Craft | O'Yelen Studio