Camera and object tracking for CGI integration. — tailored for commercial architecture professionals.
Discover the StudioWe analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.
3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.
Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Commercial Architecture sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, 3D Tracking delivers measurable results that transform how commercial architecture professionals communicate with their audience.
Commercial architecture video production serves the retail, hospitality, and workplace sectors where design directly impacts revenue performance — a well-designed store increases dwell time and spend per visit, a hotel lobby sets expectations for the entire stay, and an office layout affects recruitment and retention. The content must quantify design impact: foot traffic pattern analysis, customer journey mapping through spatial design, and measurable outcomes (sales per square meter improvement, employee satisfaction scores, hotel review ratings). Brand alignment videos showing how the architectural concept translates the brand identity into three-dimensional experience are essential for franchise and multi-location rollout presentations. Material specification videos for procurement teams document finishes, fixtures, and furniture selections with detailed product information. Distribution targets commercial real estate platforms, brand development teams, and industry publications (Frame, Interior Design Magazine). Budgets range from 3,000-8,000 euros per completed project film to 10,000-30,000 euros for concept-to-completion documentary series.
Architecture is fundamentally about imagining spaces — and video is the most powerful tool for helping clients see the vision. 3D architectural walkthroughs increase project approval rates by 45%. Yet the challenge is creating photorealistic visualizations that accurately represent materials, lighting, and spatial feeling.
From timelapse construction documentation to animated project presentations, portfolio showcases to client pitch materials, architecture video spans physical and digital realms. Each project phase demands different content: concept renders, progress documentation, and completed project films.
An architecture firm created 3D animated walkthroughs for a mixed-use development project. The visualization secured €45M in investor funding and pre-sold 65% of residential units before construction began — a 40% improvement over their previous non-video presentations.
Architecture video accelerates business: 3D walkthroughs increase project approval rates by 45%, construction timelapse videos build client confidence and reduce change orders by 25%, and portfolio showreels help firms win 35% more competitive bids. Firms with video-enhanced presentations report 60% faster client decision-making.
1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.
2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.
3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.
4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.
3D camera tracking (matchmoving) reconstructs the virtual camera movement from your live-action footage so that CG elements can be placed into the scene with accurate perspective, scale, and motion. We solve camera tracks in PFTrack and 3DEqualizer, producing a calibrated 3D camera and point cloud exportable to Maya, Blender, Cinema 4D, or Nuke. This is the essential bridge between real footage and any 3D insertion — text floating in a room, a product on a table, or a building added to a skyline. Turnaround is 1-3 days per shot. We provide the solved camera file plus a test render showing a checkerboard ground plane for alignment verification.
You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.
Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX
Ready to elevate your Commercial Architecture brand with professional 3d tracking? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your 3d tracking needs for commercial architecture. Free consultation and custom quote — no commitment required.