First assembly and rough cut to establish story structure. — tailored for commercial architecture professionals.
Discover the StudioWe ingest all raw footage, organize by scene, sync audio, and select the strongest takes for your story.
We build the narrative structure, establish pacing, and create an assembly edit for your review and feedback.
Precise trimming, audio leveling, color correction, graphics, and export in all required formats and aspect ratios.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Commercial Architecture sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Rough Cut Assembly delivers measurable results that transform how commercial architecture professionals communicate with their audience.
Commercial architecture video production serves the retail, hospitality, and workplace sectors where design directly impacts revenue performance — a well-designed store increases dwell time and spend per visit, a hotel lobby sets expectations for the entire stay, and an office layout affects recruitment and retention. The content must quantify design impact: foot traffic pattern analysis, customer journey mapping through spatial design, and measurable outcomes (sales per square meter improvement, employee satisfaction scores, hotel review ratings). Brand alignment videos showing how the architectural concept translates the brand identity into three-dimensional experience are essential for franchise and multi-location rollout presentations. Material specification videos for procurement teams document finishes, fixtures, and furniture selections with detailed product information. Distribution targets commercial real estate platforms, brand development teams, and industry publications (Frame, Interior Design Magazine). Budgets range from 3,000-8,000 euros per completed project film to 10,000-30,000 euros for concept-to-completion documentary series.
Architecture is fundamentally about imagining spaces — and video is the most powerful tool for helping clients see the vision. 3D architectural walkthroughs increase project approval rates by 45%. Yet the challenge is creating photorealistic visualizations that accurately represent materials, lighting, and spatial feeling.
From timelapse construction documentation to animated project presentations, portfolio showcases to client pitch materials, architecture video spans physical and digital realms. Each project phase demands different content: concept renders, progress documentation, and completed project films.
An architecture firm created 3D animated walkthroughs for a mixed-use development project. The visualization secured €45M in investor funding and pre-sold 65% of residential units before construction began — a 40% improvement over their previous non-video presentations.
Architecture video accelerates business: 3D walkthroughs increase project approval rates by 45%, construction timelapse videos build client confidence and reduce change orders by 25%, and portfolio showreels help firms win 35% more competitive bids. Firms with video-enhanced presentations report 60% faster client decision-making.
1. Media Ingestion & Organization: We import all raw footage, organize by scene/take, create proxy files for efficient editing, and synchronize multi-source audio.
2. Assembly & Rough Cut: We select the strongest takes, establish narrative structure, create the initial assembly, and review timing and pacing with you.
3. Fine Cut & Polish: Precise trimming, transition refinement, audio leveling, color consistency pass, and graphics integration. Two rounds of client revisions included.
4. Final Master & Export: Final quality check, export in all required formats and resolutions, organized file delivery with naming conventions.
The rough cut is your project's first structural draft — a working assembly that shows the story in sequence before any fine-tuning. We lay out all selected takes in order, establish approximate timing, and flag sections that need reshoots or additional coverage. This stage is about validating the narrative direction, not polishing transitions. Turnaround is 2-4 days from receipt of organized footage. We deliver the rough cut via Frame.io or a private review link with timecoded commenting enabled, so your feedback is precise and actionable.
You receive: final edited video in multiple formats (MP4 H.265, ProRes 422 HQ, web-optimized versions), project files upon request, separate audio mix, thumbnail/poster frame, and formatted versions for each target platform (16:9, 9:16, 1:1).
Software: Adobe Premiere Pro, DaVinci Resolve, Avid Media Composer | Formats: ProRes 422/4444, H.264/H.265, DNxHR | Resolution: Up to 8K, standard delivery in 4K/1080p | Frame rates: 24, 25, 30, 50, 60 fps | Color: Rec.709, Rec.2020, HDR10
Ready to elevate your Commercial Architecture brand with professional rough cut assembly? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your rough cut assembly needs for commercial architecture. Free consultation and custom quote — no commitment required.