TV and web commercials for maximum impact. — tailored for lighting design professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Lighting Design sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, TV Commercial delivers measurable results that transform how lighting design professionals communicate with their audience.
Lighting design is the most transformative element in any interior, yet it is the hardest to communicate through video — screens emit their own light, making faithful reproduction of a luminaire's effect on a room technically challenging. Production must demonstrate the warmth of a pendant light over a dining table, the drama of a sculptural floor lamp casting shadows, and the functionality of task lighting at a desk through careful camera exposure and color grading. Product demonstration videos showing dimming capabilities, color temperature adjustment, and the difference between direct and indirect illumination educate buyers about features they may not have considered. Designer collaboration stories, manufacturing process footage of hand-blown glass or bent metal, and installation tutorial content round out the content library. The growing smart lighting segment requires tutorial content explaining app controls and scene programming.
Interior design is visual transformation at its finest — and before/after video is its most compelling format. 73% of homeowners use video for design inspiration before starting a project. The challenge is accurately showing spatial relationships, material textures, and lighting effects that define a space's atmosphere.
Designers must showcase their portfolio through room tours, renovation timelapses, and material selections while making their creative process transparent. The trend toward virtual consultations demands high-quality video that can replace in-person meetings.
An interior designer launched a before/after transformation video series on social media. The content garnered 1.2M followers across platforms, generating €400K in annual project inquiries and a book deal based on the designer's visual storytelling approach.
Interior design video drives premium positioning: before/after transformation videos generate 5x more engagement than static photos, room tour videos increase project inquiries by 85%, and material showcase content reduces client indecision by 40%. Designers with strong video portfolios command 35% higher project fees.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
A spot publicitaire is a production-ready advertising film delivered to strict broadcast or platform specifications — ISCI codes, exact duration compliance (15s, 30s, 60s to the frame), loudness standards (EBU R128 / ATSC A/85), and format requirements (ProRes 422 HQ for TV, H.264 for digital). Unlike our full-service video publicitaire offering, this service focuses on the technical finishing and delivery of an already-conceived spot. We handle final conform, audio sweetening, closed caption embedding, and multi-format master creation. Turnaround is 2-3 business days from locked edit. We deliver the spot directly to broadcast traffic systems (Extreme Reach, Peach) or as platform-ready files with verification reports.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Lighting Design brand with professional tv commercial? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your tv commercial needs for lighting design. Free consultation and custom quote — no commitment required.