TV and web commercials for maximum impact. — tailored for insurance professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Insurance sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, TV Commercial delivers measurable results that transform how insurance professionals communicate with their audience.
Insurance video production must overcome a fundamental marketing challenge: selling protection against events that customers hope will never happen. The most effective approach is scenario-based storytelling — showing the moment a claim is filed and resolved, the relief of proper coverage after a car accident, the peace of mind from health coverage during an unexpected diagnosis. Animated explainer videos breaking down policy differences (term vs. whole life, liability limits, deductible trade-offs) address the complexity that prevents customers from purchasing. Agent introduction videos build the personal relationship that drives retention — insurance customers stay 40% longer with agents they feel personally connected to. Claims process walkthrough videos reduce friction and improve customer satisfaction scores. Distribution targets the agency website, LinkedIn (for B2B lines), YouTube, and local community Facebook groups. Budgets range from 2,000-5,000 euros per explainer to 10,000-30,000 euros for brand campaigns.
Financial services face a dual challenge: complex products that need simplification, and a trust deficit that video can uniquely address. 83% of consumers prefer learning about financial products through video, yet compliance requirements make every word legally consequential.
From animated explainers for investment products to executive thought leadership for institutional trust, financial video must be simultaneously educational, compliant, and engaging. The regulatory environment (AMF, FCA, SEC) adds layers of review and approval.
A neobank created animated onboarding videos explaining their products. Customer activation rate improved 56%, support calls decreased 42%, and NPS score increased from 38 to 62 within 6 months of implementation.
Financial video builds trust at scale: advisor introduction videos increase meeting booking rates by 78%, product explainer videos reduce churn by 23%, and animated annual reports increase stakeholder engagement by 55%. Fintech brands with video-first strategies acquire customers at 40% lower CAC.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
A spot publicitaire is a production-ready advertising film delivered to strict broadcast or platform specifications — ISCI codes, exact duration compliance (15s, 30s, 60s to the frame), loudness standards (EBU R128 / ATSC A/85), and format requirements (ProRes 422 HQ for TV, H.264 for digital). Unlike our full-service video publicitaire offering, this service focuses on the technical finishing and delivery of an already-conceived spot. We handle final conform, audio sweetening, closed caption embedding, and multi-format master creation. Turnaround is 2-3 business days from locked edit. We deliver the spot directly to broadcast traffic systems (Extreme Reach, Peach) or as platform-ready files with verification reports.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Insurance brand with professional tv commercial? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your tv commercial needs for insurance. Free consultation and custom quote — no commitment required.