Frame-by-frame rotoscoping for precise subject isolation. — tailored for b2b saas professionals.
Discover the StudioWe analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.
3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.
Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the B2B SaaS sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Rotoscoping delivers measurable results that transform how b2b saas professionals communicate with their audience.
B2B SaaS products are sold to committees — procurement, IT, end-users, and executives all need different video content addressing their specific concerns. Feature-demo videos for end-users show daily workflow improvements; security and compliance overview videos for IT teams detail SOC2 certification, GDPR controls, and SSO integration; ROI-calculator walkthrough videos for executives translate subscription costs into measurable business outcomes. Customer testimonial videos from recognizable company logos carry outsized credibility in B2B. These videos populate the website's product pages, Gartner Peer Insights profiles, G2 review listings, sales-team enablement libraries, and ABM (account-based marketing) campaigns targeting specific prospect companies on LinkedIn.
SaaS startups need video at every growth stage: explainer videos for awareness, product demos for conversion, onboarding tutorials for retention, and investor pitch materials for fundraising. Speed is critical — content must ship alongside features in sprint cycles, not lag behind by weeks.
Budget constraints mean every video must deliver maximum ROI. The challenge is producing professional content that matches the pace of product development while maintaining brand consistency across an ever-growing content library.
A B2B SaaS platform created a library of product walkthrough videos and feature announcement clips. Free-to-paid conversion improved 67%, support ticket volume decreased 35%, and the video library became the #1 resource cited by customers during onboarding satisfaction surveys.
SaaS video delivers compounding returns: product demo videos improve conversion by 67%, customer success stories reduce churn by 28%, and investor pitch videos increase funding success rate by 2.5x. SaaS companies with video-first product marketing see 40% lower customer acquisition costs and 55% higher trial-to-paid conversion rates.
1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.
2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.
3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.
4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.
Rotoscoping is frame-by-frame masking of subjects when green screen was not available or when you need to isolate elements within existing footage. We trace precise mattes around people, objects, or regions using Silhouette and Mocha Pro, handling motion blur, hair wisps, and semi-transparent areas like glass or fabric. A 5-second shot at 24fps means 120 hand-refined frames — this is labor-intensive work that we execute with sub-pixel accuracy. Turnaround is 2-4 days per shot depending on complexity. Deliverables include the alpha matte sequence (EXR or PNG) and a pre-composed version ready for your compositor.
You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.
Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX
Ready to elevate your B2B SaaS brand with professional rotoscoping? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your rotoscoping needs for b2b saas. Free consultation and custom quote — no commitment required.