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Rotoscoping for Commercial Real Estate

Professional video production services

Frame-by-frame rotoscoping for precise subject isolation. — tailored for commercial real estate professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Shot Analysis & Tracking

We analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.

Technical details
3D tracking in PFTrack/SynthEyes, rotoscoping in Nuke, clean plate reconstruction for element removal.
02

CG Asset Creation

3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.

Technical details
Modeling in Maya/Cinema 4D, texturing in Substance Painter, rendering in Arnold/Octane with HDRI matching.
03

Compositing & QC

Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.

Technical details
Compositing in Nuke/After Effects, EXR 16-bit delivery, VFX breakdown reel documentation.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Commercial Real Estate Needs Rotoscoping

In the Commercial Real Estate sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Rotoscoping delivers measurable results that transform how commercial real estate professionals communicate with their audience.

Specific Challenges for Commercial Real Estate

Commercial real estate video targets a very different audience than residential: CFOs, facility managers, and relocation consultants who need hard data alongside visuals. Videos for office parks, retail spaces, and warehouses must highlight ceiling heights, loading dock access, fiber connectivity, and floor-plan flexibility rather than lifestyle appeal. Drone footage showing proximity to motorway junctions and public transit is often more valuable than interior beauty shots. The format skews toward 2-3 minute detailed presentations distributed through brokerage portals like BNP Paribas RE or CBRE listings. Budgets per asset typically sit between 2,000 and 8,000 euros, with multi-site portfolios negotiated at volume discounts.

Video Challenges in Commercial Real Estate

Standing Out in a Visual Market

Properties with professional video tours sell 20% faster than those with photos alone. Yet 65% of real estate agencies still rely primarily on static images, missing a critical opportunity to engage buyers emotionally.

Virtual tours, drone footage, and cinematic property showcases have become the new standard for luxury and mid-range listings alike. The challenge lies in producing content that captures the atmosphere and lifestyle a property offers, not just its dimensions.

With 95% of buyers starting their search online, video is no longer optional — it's the first showing. Agencies that invest in professional video report 403% more inquiries on their listings.

Success Stories & Case Studies

Luxury Estate Showcase — Paris 16th

A luxury real estate agency commissioned a cinematic property film combining drone aerials, steadicam interior tours, and lifestyle vignettes. The 3-minute video generated 2.4M views on social media and the property sold within 10 days at asking price.

New Development Pre-Sales

A property developer used animated 3D walkthroughs for an off-plan development. Pre-sales reached 78% before construction completion, compared to their usual 45% benchmark. The investment in video production returned 12x in accelerated sales.

Key Benefits for Commercial Real Estate

Measurable Impact

Professional real estate video delivers quantifiable results: 73% of homeowners prefer agents who use video, listings with video receive 403% more inquiries, and virtual tours reduce unnecessary physical visits by 40%, saving time for both agents and buyers.

Drone footage adds a premium perception, with aerial property videos commanding 8-12% higher perceived value. For new developments, animated 3D tours enable pre-sales months before construction is complete.

Our Rotoscoping Process

VFX Pipeline

1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.

2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.

3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.

4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.

What Makes Rotoscoping Unique

Rotoscoping is frame-by-frame masking of subjects when green screen was not available or when you need to isolate elements within existing footage. We trace precise mattes around people, objects, or regions using Silhouette and Mocha Pro, handling motion blur, hair wisps, and semi-transparent areas like glass or fabric. A 5-second shot at 24fps means 120 hand-refined frames — this is labor-intensive work that we execute with sub-pixel accuracy. Turnaround is 2-4 days per shot depending on complexity. Deliverables include the alpha matte sequence (EXR or PNG) and a pre-composed version ready for your compositor.

What You Receive

You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.

Technical Specifications

Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX

Getting Started with Rotoscoping for Commercial Real Estate

Ready to elevate your Commercial Real Estate brand with professional rotoscoping? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your rotoscoping needs for commercial real estate. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Key Terms

Rotoscoping
Rotoscoping is the frame-by-frame process of manually tracing around elements in video footage to create precise mattes for isolation, compositing, or effect application.
Drone Footage
Drone footage is video captured from unmanned aerial vehicles (UAVs), providing sweeping aerial perspectives, elevated vantage points, and dramatic establishing shots that are impossible to achieve from the ground.
Compositing
Compositing is the process of combining visual elements from multiple sources — live-action footage, CGI, graphics, and effects — into a single, unified image that appears as though everything was captured together.
Render
Rendering is the process by which editing or compositing software calculates and generates the final video output, combining all layers, effects, transitions, and adjustments into a playable file.
Green Screen
Green screen (or chroma key) is a technique where subjects are filmed against a uniformly colored background — typically green — which is then digitally removed and replaced with any desired background image or video.
Matte
A matte is a mask or shape used to define which areas of a video frame are visible, hidden, or partially transparent, enabling selective compositing and effects application.
Resolution
Resolution refers to the number of pixels in each dimension of a video frame, typically expressed as width by height (e.g., 1920x1080), which determines the level of detail and clarity in the image.
Steadicam
A Steadicam is a camera stabilization system worn by the operator that uses a mechanical arm, vest, and gimbal to isolate the camera from the operator's body movements, producing smooth, fluid shots while walking or moving.