Frame-by-frame rotoscoping for precise subject isolation. — tailored for ready-to-wear professionals.
Discover the StudioWe analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.
3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.
Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Ready-to-Wear sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Rotoscoping delivers measurable results that transform how ready-to-wear professionals communicate with their audience.
Ready-to-wear video production operates on tighter timelines and leaner budgets than haute couture but must deliver a higher volume of content to drive actual sales. A single season may require a lookbook film (15-20 looks), individual product videos for e-commerce (30-60 seconds each, batch shot), a campaign hero film for paid media, and a backstage show reel for PR. The shooting pace is intense: 20-30 looks per day with model changes, styling adjustments, and lighting resets. Pre-production casting typically reviews 200-400 model portfolios for a single campaign. The distribution split between paid social (Instagram, TikTok), owned channels (website, email), and wholesale buyer presentations makes format versatility essential — the same shoot must yield square, vertical, and horizontal edits. Seasonal budgets for mid-market brands range from 15,000 to 60,000 euros, with the primary KPI being sell-through rate correlation with video-supported product pages.
Luxury fashion demands video that matches the quality and attention to detail of the products themselves. 73% of luxury consumers say video influences their purchase decisions, but the content must elevate the brand rather than cheapen it. The challenge is producing video that feels exclusive and aspirational.
From runway shows to lookbooks, behind-the-scenes craftsmanship stories to influencer collaborations, fashion video must capture fabric movement, color accuracy, and the intangible quality that defines luxury. Each season requires fresh content across multiple platforms, each with different format requirements.
A luxury maison produced a 90-second brand film for their collection launch, combining runway footage with artisan workshop sequences. The film generated 8.3M views across platforms and drove a 42% increase in online store traffic during launch week.
Fashion video delivers premium ROI: lookbook videos increase online conversion by 134%, behind-the-scenes craftsmanship content builds brand heritage perception by 67%, and campaign films on social media generate 4x more engagement than static imagery. Luxury brands with strong video presence report 28% higher brand value perception.
1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.
2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.
3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.
4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.
Rotoscoping is frame-by-frame masking of subjects when green screen was not available or when you need to isolate elements within existing footage. We trace precise mattes around people, objects, or regions using Silhouette and Mocha Pro, handling motion blur, hair wisps, and semi-transparent areas like glass or fabric. A 5-second shot at 24fps means 120 hand-refined frames — this is labor-intensive work that we execute with sub-pixel accuracy. Turnaround is 2-4 days per shot depending on complexity. Deliverables include the alpha matte sequence (EXR or PNG) and a pre-composed version ready for your compositor.
You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.
Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX
Ready to elevate your Ready-to-Wear brand with professional rotoscoping? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your rotoscoping needs for ready-to-wear. Free consultation and custom quote — no commitment required.