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Rotoscoping for Fashion & Luxury

Professional video production services

Frame-by-frame rotoscoping for precise subject isolation. — tailored for fashion & luxury professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Shot Analysis & Tracking

We analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.

Technical details
3D tracking in PFTrack/SynthEyes, rotoscoping in Nuke, clean plate reconstruction for element removal.
02

CG Asset Creation

3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.

Technical details
Modeling in Maya/Cinema 4D, texturing in Substance Painter, rendering in Arnold/Octane with HDRI matching.
03

Compositing & QC

Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.

Technical details
Compositing in Nuke/After Effects, EXR 16-bit delivery, VFX breakdown reel documentation.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Fashion & Luxury Needs Rotoscoping

In the Fashion & Luxury sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Rotoscoping delivers measurable results that transform how fashion & luxury professionals communicate with their audience.

Specific Challenges for Fashion & Luxury

Luxury fashion video production exists at the intersection of commerce and art, where a single campaign film can cost more than a feature-length movie per minute. The creative brief often comes from an artistic director whose vision references cinema, contemporary art, and architecture rather than conventional advertising. Shooting locations span Parisian ateliers, Mediterranean coastlines, and purpose-built sets that create fantasy environments. The talent ecosystem includes supermodels commanding 10,000-50,000 euros per day, celebrity directors, and specialized fashion cinematographers who understand fabric movement and body proportion on screen. Distribution occurs through owned channels (brand website, boutique screens), editorial placements in Vogue and Harper's Bazaar digital editions, and social campaigns across Instagram and TikTok. Budgets range from 50,000 to 500,000+ euros for seasonal campaign films, with the KPI being brand desirability scores and earned media value.

Video Challenges in Fashion & Luxury

Conveying Craftsmanship Through Motion

Luxury fashion demands video that matches the quality and attention to detail of the products themselves. 73% of luxury consumers say video influences their purchase decisions, but the content must elevate the brand rather than cheapen it. The challenge is producing video that feels exclusive and aspirational.

From runway shows to lookbooks, behind-the-scenes craftsmanship stories to influencer collaborations, fashion video must capture fabric movement, color accuracy, and the intangible quality that defines luxury. Each season requires fresh content across multiple platforms, each with different format requirements.

Success Stories & Case Studies

Haute Couture Collection Launch

A luxury maison produced a 90-second brand film for their collection launch, combining runway footage with artisan workshop sequences. The film generated 8.3M views across platforms and drove a 42% increase in online store traffic during launch week.

Key Benefits for Fashion & Luxury

Brand Elevation & Commercial Impact

Fashion video delivers premium ROI: lookbook videos increase online conversion by 134%, behind-the-scenes craftsmanship content builds brand heritage perception by 67%, and campaign films on social media generate 4x more engagement than static imagery. Luxury brands with strong video presence report 28% higher brand value perception.

Our Rotoscoping Process

VFX Pipeline

1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.

2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.

3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.

4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.

What Makes Rotoscoping Unique

Rotoscoping is frame-by-frame masking of subjects when green screen was not available or when you need to isolate elements within existing footage. We trace precise mattes around people, objects, or regions using Silhouette and Mocha Pro, handling motion blur, hair wisps, and semi-transparent areas like glass or fabric. A 5-second shot at 24fps means 120 hand-refined frames — this is labor-intensive work that we execute with sub-pixel accuracy. Turnaround is 2-4 days per shot depending on complexity. Deliverables include the alpha matte sequence (EXR or PNG) and a pre-composed version ready for your compositor.

What You Receive

You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.

Technical Specifications

Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX

Getting Started with Rotoscoping for Fashion & Luxury

Ready to elevate your Fashion & Luxury brand with professional rotoscoping? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your rotoscoping needs for fashion & luxury. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Rotoscoping for Fashion & Luxury | O'Yelen Studio