Broadcast-standard color correction for delivery specs. — tailored for craftsmanship professionals.
Discover the StudioWe review all footage, identify exposure issues, and define the target color palette with mood references and LUT exploration.
Shot-by-shot color correction for consistency, then creative grading with power windows and secondary adjustments.
Broadcast compliance check, HDR/SDR delivery, and export of custom LUTs for your future productions.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Craftsmanship sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Colorimetric Correction delivers measurable results that transform how craftsmanship professionals communicate with their audience.
Artisan trades are inherently cinematic — the transformation of raw materials into finished objects through skilled hands creates naturally compelling video content. The process itself is the story: wood being shaped, clay being thrown, metal being forged. This content performs exceptionally well on social media, where process videos regularly reach audiences far beyond the artisan's local market. Video production for artisans must balance showcasing technique with building the personal brand of the maker, since customers buy from craftspeople they feel connected to. The production style should feel intimate and honest rather than corporate, often using natural workshop lighting and ambient sound to preserve authenticity.
Artisans face the challenge of justifying premium pricing in a mass-produced world. Process videos are the most powerful tool for this — 58% of consumers willingly pay more for products with a visible craftsmanship story. Capturing the patience, skill, and passion of handwork requires unhurried, detail-oriented filming.
Workshop environments present unique challenges: variable natural lighting, confined spaces, noise from tools, and the need to capture intricate hand movements in macro detail without disrupting the artisan's flow.
A ceramist's workshop video series documenting the creation process from raw clay to finished piece went viral on social media, accumulating 8M views. Orders were backed up 6 months and the artisan was able to raise prices 45% while maintaining demand.
A bespoke furniture maker produced detailed process documentation videos. Custom orders increased 340% as clients could see the craftsmanship behind each piece, with average order value rising 60%.
Artisan video delivers exceptional value: craftsmanship process videos justify 40-60% price premiums, behind-the-scenes content builds emotional connection that drives loyalty, and workshop tour videos increase direct sales by 85%. Artisans with video presence report that customers arrive pre-sold on quality and are 3x less likely to negotiate on price.
1. Color Analysis: We review all footage, identify exposure/white balance issues, and establish the target look with mood references and LUT exploration.
2. Primary Correction: Exposure normalization, white balance correction, and overall color balance across all shots for consistency.
3. Creative Grade: Scene-by-scene color grading to achieve the desired mood, with custom power windows, secondary corrections, and film emulation.
4. Final QC: Broadcast compliance check (if needed), HDR/SDR delivery, and export of custom LUTs for future use.
Colorimetric correction is the technical foundation that comes before creative grading — it ensures every shot is properly exposed, white-balanced, and free of color casts. We match shots within a scene so that skin tones, white objects, and background colors are consistent regardless of changing daylight or mixed lighting on set. We use vectorscope, waveform, and histogram analysis in DaVinci Resolve to make objective, measured adjustments. This service is essential for multicam shoots, multi-day productions, and any project where footage from different cameras or lenses needs to look unified. Turnaround is 1-2 days for up to 30 minutes of content.
You receive: color-graded master in ProRes/DPX, custom LUT package, before/after comparison frames, HDR and SDR versions, and color-consistent stills for marketing.
Software: DaVinci Resolve Studio, Baselight | Monitoring: FSI DM250, calibrated Rec.709/P3/Rec.2020 | Formats: ACES workflow, CDL, .cube LUT export | HDR: Dolby Vision, HDR10, HLG
Ready to elevate your Craftsmanship brand with professional colorimetric correction? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your colorimetric correction needs for craftsmanship. Free consultation and custom quote — no commitment required.