1:1 square format editing for social feeds. — tailored for craftsmanship professionals.
Discover the StudioWe ingest all raw footage, organize by scene, sync audio, and select the strongest takes for your story.
We build the narrative structure, establish pacing, and create an assembly edit for your review and feedback.
Precise trimming, audio leveling, color correction, graphics, and export in all required formats and aspect ratios.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Craftsmanship sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Square Video Editing delivers measurable results that transform how craftsmanship professionals communicate with their audience.
Artisan trades are inherently cinematic — the transformation of raw materials into finished objects through skilled hands creates naturally compelling video content. The process itself is the story: wood being shaped, clay being thrown, metal being forged. This content performs exceptionally well on social media, where process videos regularly reach audiences far beyond the artisan's local market. Video production for artisans must balance showcasing technique with building the personal brand of the maker, since customers buy from craftspeople they feel connected to. The production style should feel intimate and honest rather than corporate, often using natural workshop lighting and ambient sound to preserve authenticity.
Artisans face the challenge of justifying premium pricing in a mass-produced world. Process videos are the most powerful tool for this — 58% of consumers willingly pay more for products with a visible craftsmanship story. Capturing the patience, skill, and passion of handwork requires unhurried, detail-oriented filming.
Workshop environments present unique challenges: variable natural lighting, confined spaces, noise from tools, and the need to capture intricate hand movements in macro detail without disrupting the artisan's flow.
A ceramist's workshop video series documenting the creation process from raw clay to finished piece went viral on social media, accumulating 8M views. Orders were backed up 6 months and the artisan was able to raise prices 45% while maintaining demand.
A bespoke furniture maker produced detailed process documentation videos. Custom orders increased 340% as clients could see the craftsmanship behind each piece, with average order value rising 60%.
Artisan video delivers exceptional value: craftsmanship process videos justify 40-60% price premiums, behind-the-scenes content builds emotional connection that drives loyalty, and workshop tour videos increase direct sales by 85%. Artisans with video presence report that customers arrive pre-sold on quality and are 3x less likely to negotiate on price.
1. Media Ingestion & Organization: We import all raw footage, organize by scene/take, create proxy files for efficient editing, and synchronize multi-source audio.
2. Assembly & Rough Cut: We select the strongest takes, establish narrative structure, create the initial assembly, and review timing and pacing with you.
3. Fine Cut & Polish: Precise trimming, transition refinement, audio leveling, color consistency pass, and graphics integration. Two rounds of client revisions included.
4. Final Master & Export: Final quality check, export in all required formats and resolutions, organized file delivery with naming conventions.
Square (1:1) editing is designed for in-feed social media placement where vertical and horizontal formats lose screen real estate. We compose shots within the 1080×1080 frame, using split layouts, text bars, and border treatments that maximize visual impact in a scrolling feed. This format performs particularly well on Facebook, LinkedIn, and Instagram grid posts. We deliver batches of 3-8 clips with matching visual identity, including burned-in captions for sound-off viewing. Standard turnaround is 2-3 days per batch.
You receive: final edited video in multiple formats (MP4 H.265, ProRes 422 HQ, web-optimized versions), project files upon request, separate audio mix, thumbnail/poster frame, and formatted versions for each target platform (16:9, 9:16, 1:1).
Software: Adobe Premiere Pro, DaVinci Resolve, Avid Media Composer | Formats: ProRes 422/4444, H.264/H.265, DNxHR | Resolution: Up to 8K, standard delivery in 4K/1080p | Frame rates: 24, 25, 30, 50, 60 fps | Color: Rec.709, Rec.2020, HDR10
Ready to elevate your Craftsmanship brand with professional square video editing? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your square video editing needs for craftsmanship. Free consultation and custom quote — no commitment required.