Visual effects compositing blending CGI and live footage. — tailored for running professionals.
Discover the StudioWe analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.
3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.
Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Running sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, VFX Compositing delivers measurable results that transform how running professionals communicate with their audience.
Running video production captures a sport that is visually simple — one person moving forward — and must find ways to make it visually compelling through creative camera work, environmental storytelling, and the runner's internal narrative. Pacing car rigs, drone tracking shots along trails, and GoPro-mounted POV footage create dynamic perspectives on what is inherently repetitive motion. The content splits between race event coverage (marathon finish lines, trail ultra footage, color run spectacles), brand ambassador athlete profiles, and running gear review content. The target audience ranges from casual 5K joggers to ultra-marathon athletes, each seeking very different content. Shoe brand and apparel sponsors are the primary commercial drivers, investing 10,000-100,000 euros in athlete-centric campaign films. Running event organizers spend 3,000-15,000 euros on after-movies that drive next-year registrations. The KPIs are event registration conversion from video views, shoe model sell-through rates, and Strava community engagement for brand-affiliated content.
Sports fans consume 3x more video content than any other audience segment. 78% of sponsors now require professional highlight packages as part of partnership agreements. The challenge is capturing fast-paced, unpredictable action with broadcast-quality results.
Multi-camera coverage, slow-motion replay, and real-time graphics require specialized equipment and expertise. Each sport has unique filming requirements — from the wide aerial shots needed for football to the tight close-ups essential for boxing.
The rise of social media has created demand for immediate content delivery: highlights within minutes, not hours, of the final whistle.
A Ligue 1 club implemented a full-season video strategy with match highlights, behind-the-scenes access, and player profiles. Social media engagement increased 285% and merchandise sales rose 34% driven by emotional video content.
A major city marathon used drone coverage and multi-camera setups at key points. The recap video reached 5M views and sponsor visibility metrics exceeded targets by 180%.
Professional sports video delivers massive engagement: slow-motion replays generate 4x more shares than standard footage, and behind-the-scenes content drives 67% higher fan loyalty scores.
For sports organizations, video content directly drives revenue through sponsorship activation, ticket sales, and merchandise. Clubs with strong video presence report 40% higher commercial revenue from digital channels.
1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.
2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.
3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.
4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.
VFX compositing merges multiple visual layers — live-action footage, CG elements, matte paintings, and particle effects — into a single believable image. We work in Nuke and After Effects, managing multi-pass EXR renders with separate diffuse, specular, reflection, and shadow layers for maximum control. This service is the final assembly stage for any shot that combines real and digital elements. Turnaround depends on shot complexity: simple sky replacements take 1-2 days per shot, while full CG-integration shots take 3-5 days each. We deliver in the resolution and color space of your pipeline (ACEScg, Rec.709, or DCI-P3).
You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.
Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX
Ready to elevate your Running brand with professional vfx compositing? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your vfx compositing needs for running. Free consultation and custom quote — no commitment required.