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VFX Compositing for Property Development

Professional video production services

Visual effects compositing blending CGI and live footage. — tailored for property development professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Shot Analysis & Tracking

We analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.

Technical details
3D tracking in PFTrack/SynthEyes, rotoscoping in Nuke, clean plate reconstruction for element removal.
02

CG Asset Creation

3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.

Technical details
Modeling in Maya/Cinema 4D, texturing in Substance Painter, rendering in Arnold/Octane with HDRI matching.
03

Compositing & QC

Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.

Technical details
Compositing in Nuke/After Effects, EXR 16-bit delivery, VFX breakdown reel documentation.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Property Development Needs VFX Compositing

In the Property Development sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, VFX Compositing delivers measurable results that transform how property development professionals communicate with their audience.

Specific Challenges for Property Development

Property developers face a unique challenge: selling units that do not yet exist. Video production for off-plan projects relies heavily on 3D architectural renderings, animated walkthroughs, and CGI-integrated drone footage of the construction site. A typical promotional campaign requires a 90-second hero film for launch events, a series of construction progress updates, and interactive 360-degree virtual tours for the sales office. Budgets often reach 15,000 to 50,000 euros per development phase because of the CGI workload. The target audience splits between individual buyers attending showrooms and institutional investors reviewing materials remotely.

Video Challenges in Property Development

Standing Out in a Visual Market

Properties with professional video tours sell 20% faster than those with photos alone. Yet 65% of real estate agencies still rely primarily on static images, missing a critical opportunity to engage buyers emotionally.

Virtual tours, drone footage, and cinematic property showcases have become the new standard for luxury and mid-range listings alike. The challenge lies in producing content that captures the atmosphere and lifestyle a property offers, not just its dimensions.

With 95% of buyers starting their search online, video is no longer optional — it's the first showing. Agencies that invest in professional video report 403% more inquiries on their listings.

Success Stories & Case Studies

Luxury Estate Showcase — Paris 16th

A luxury real estate agency commissioned a cinematic property film combining drone aerials, steadicam interior tours, and lifestyle vignettes. The 3-minute video generated 2.4M views on social media and the property sold within 10 days at asking price.

New Development Pre-Sales

A property developer used animated 3D walkthroughs for an off-plan development. Pre-sales reached 78% before construction completion, compared to their usual 45% benchmark. The investment in video production returned 12x in accelerated sales.

Key Benefits for Property Development

Measurable Impact

Professional real estate video delivers quantifiable results: 73% of homeowners prefer agents who use video, listings with video receive 403% more inquiries, and virtual tours reduce unnecessary physical visits by 40%, saving time for both agents and buyers.

Drone footage adds a premium perception, with aerial property videos commanding 8-12% higher perceived value. For new developments, animated 3D tours enable pre-sales months before construction is complete.

Our VFX Compositing Process

VFX Pipeline

1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.

2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.

3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.

4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.

What Makes VFX Compositing Unique

VFX compositing merges multiple visual layers — live-action footage, CG elements, matte paintings, and particle effects — into a single believable image. We work in Nuke and After Effects, managing multi-pass EXR renders with separate diffuse, specular, reflection, and shadow layers for maximum control. This service is the final assembly stage for any shot that combines real and digital elements. Turnaround depends on shot complexity: simple sky replacements take 1-2 days per shot, while full CG-integration shots take 3-5 days each. We deliver in the resolution and color space of your pipeline (ACEScg, Rec.709, or DCI-P3).

What You Receive

You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.

Technical Specifications

Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX

Getting Started with VFX Compositing for Property Development

Ready to elevate your Property Development brand with professional vfx compositing? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your vfx compositing needs for property development. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Key Terms

Compositing
Compositing is the process of combining visual elements from multiple sources — live-action footage, CGI, graphics, and effects — into a single, unified image that appears as though everything was captured together.
Drone Footage
Drone footage is video captured from unmanned aerial vehicles (UAVs), providing sweeping aerial perspectives, elevated vantage points, and dramatic establishing shots that are impossible to achieve from the ground.
Render
Rendering is the process by which editing or compositing software calculates and generates the final video output, combining all layers, effects, transitions, and adjustments into a playable file.
Resolution
Resolution refers to the number of pixels in each dimension of a video frame, typically expressed as width by height (e.g., 1920x1080), which determines the level of detail and clarity in the image.
Color Space
A color space is a defined range of colors that a device or format can capture, display, or reproduce, such as Rec.709 for HD video or DCI-P3 for digital cinema.
Matte
A matte is a mask or shape used to define which areas of a video frame are visible, hidden, or partially transparent, enabling selective compositing and effects application.
Rotoscoping
Rotoscoping is the frame-by-frame process of manually tracing around elements in video footage to create precise mattes for isolation, compositing, or effect application.
Steadicam
A Steadicam is a camera stabilization system worn by the operator that uses a mechanical arm, vest, and gimbal to isolate the camera from the operator's body movements, producing smooth, fluid shots while walking or moving.