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VFX Compositing for Haute Couture

Professional video production services

Visual effects compositing blending CGI and live footage. — tailored for haute couture professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Shot Analysis & Tracking

We analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.

Technical details
3D tracking in PFTrack/SynthEyes, rotoscoping in Nuke, clean plate reconstruction for element removal.
02

CG Asset Creation

3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.

Technical details
Modeling in Maya/Cinema 4D, texturing in Substance Painter, rendering in Arnold/Octane with HDRI matching.
03

Compositing & QC

Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.

Technical details
Compositing in Nuke/After Effects, EXR 16-bit delivery, VFX breakdown reel documentation.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Haute Couture Needs VFX Compositing

In the Haute Couture sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, VFX Compositing delivers measurable results that transform how haute couture professionals communicate with their audience.

Specific Challenges for Haute Couture

Haute couture video documents the pinnacle of fashion craftsmanship — garments requiring 300-700 hours of handwork that are produced for an audience of fewer than 2,000 clients worldwide. The video must honor both the final runway moment and the months of atelier work that precede it: embroiderers at Lesage, feather workers at Lemarié, and fabric manipulators whose techniques have been passed down through generations. Fashion week runway capture requires 4-6 cameras, a dedicated audio feed from the soundboard, and a live-edit director who can deliver highlight reels within hours of the show ending. Behind-the-scenes atelier documentaries (10-15 minutes for YouTube) serve both PR and archival purposes. The aesthetic is deliberately slow and reverent — lingering close-ups on hand-stitching and fabric draping. Production budgets for major houses run 100,000 to 300,000 euros per season, not including the runway show production itself.

Video Challenges in Haute Couture

Conveying Craftsmanship Through Motion

Luxury fashion demands video that matches the quality and attention to detail of the products themselves. 73% of luxury consumers say video influences their purchase decisions, but the content must elevate the brand rather than cheapen it. The challenge is producing video that feels exclusive and aspirational.

From runway shows to lookbooks, behind-the-scenes craftsmanship stories to influencer collaborations, fashion video must capture fabric movement, color accuracy, and the intangible quality that defines luxury. Each season requires fresh content across multiple platforms, each with different format requirements.

Success Stories & Case Studies

Haute Couture Collection Launch

A luxury maison produced a 90-second brand film for their collection launch, combining runway footage with artisan workshop sequences. The film generated 8.3M views across platforms and drove a 42% increase in online store traffic during launch week.

Key Benefits for Haute Couture

Brand Elevation & Commercial Impact

Fashion video delivers premium ROI: lookbook videos increase online conversion by 134%, behind-the-scenes craftsmanship content builds brand heritage perception by 67%, and campaign films on social media generate 4x more engagement than static imagery. Luxury brands with strong video presence report 28% higher brand value perception.

Our VFX Compositing Process

VFX Pipeline

1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.

2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.

3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.

4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.

What Makes VFX Compositing Unique

VFX compositing merges multiple visual layers — live-action footage, CG elements, matte paintings, and particle effects — into a single believable image. We work in Nuke and After Effects, managing multi-pass EXR renders with separate diffuse, specular, reflection, and shadow layers for maximum control. This service is the final assembly stage for any shot that combines real and digital elements. Turnaround depends on shot complexity: simple sky replacements take 1-2 days per shot, while full CG-integration shots take 3-5 days each. We deliver in the resolution and color space of your pipeline (ACEScg, Rec.709, or DCI-P3).

What You Receive

You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.

Technical Specifications

Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX

Getting Started with VFX Compositing for Haute Couture

Ready to elevate your Haute Couture brand with professional vfx compositing? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your vfx compositing needs for haute couture. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

VFX Compositing for Haute Couture | O'Yelen Studio