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Video Production for Hair Salon

Professional video production services

Professional video shooting with cinema-grade equipment. — tailored for hair salon professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Pre-Production Planning

Location scouting, shot list creation, equipment selection, crew coordination, permits, and schedule optimization.

Technical details
Location recce with reference photos, equipment manifest, talent call sheets, and weather contingency plans.
02

On-Set Filming

Multi-camera capture with cinema-grade gear, professional lighting, wireless audio, and real-time monitoring.

Technical details
RED/ARRI/Sony cinema cameras, Angenieux zooms, Sennheiser wireless, Ronin 2 stabilization, LED panels.
03

Media Backup & Handover

Organized media backup to dual drives, shot log with timecodes, and secure delivery of all raw footage.

Technical details
Dual SSD backup on set, checksum verification, organized folder structure, shot log with scene/take metadata.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Hair Salon Needs Video Production

In the Hair Salon sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Video Production delivers measurable results that transform how hair salon professionals communicate with their audience.

Specific Challenges for Hair Salon

Hair salon video production transforms a service-based business into a visual brand — stylists are artists whose work disappears when the client walks out, making video the only way to build a lasting portfolio. Transformation videos (before/after color corrections, precision cuts, textured styles) are the highest-engagement format, with top salon content regularly reaching 100K+ views on Instagram Reels. The filming challenge is the salon environment: mixed lighting (natural windows plus artificial stations), constant movement, and background noise from dryers and music. A dedicated filming station with controlled lighting and a neutral backdrop solves this for portfolio content. Stylist introduction videos build personal connection — clients book specific stylists, not just a salon. Distribution is Instagram-dominant (85% of salon discovery), followed by TikTok and Google Business Profile. Monthly content budgets run 600-2,000 euros for 8-15 short clips plus 1-2 longer transformation videos.

Video Challenges in Hair Salon

Demonstrating Transformation in Motion

Beauty is about transformation — and transformation is inherently cinematic. 67% of beauty consumers say video tutorials influence their purchases. The challenge is capturing skin textures, color accuracy, and application techniques with studio-grade precision while maintaining an authentic, relatable feel.

The beauty industry moves at TikTok speed: trending looks, seasonal collections, and influencer collaborations demand rapid content production. Before/after formats, ASMR textures, and tutorial-style content each require specialized filming techniques and lighting setups.

Success Stories & Case Studies

Skincare Brand Launch

A clean beauty brand launched with a series of ingredient-story videos and application tutorials. The video content drove 230% higher conversion than static product pages, and the brand reached €1.2M in first-year revenue with 80% attributed to video marketing.

Key Benefits for Hair Salon

Conversion & Brand Loyalty

Beauty video delivers exceptional conversion: product demo videos increase add-to-cart by 144%, tutorial content drives 3.5x higher customer lifetime value, and before/after videos generate 8x more engagement than static posts. Brands with consistent video strategy see 67% higher brand loyalty scores among Gen Z consumers.

Our Video Production Process

Production Process

1. Pre-Production: Location scouting, shot list creation, equipment planning, talent coordination, permits, and schedule optimization.

2. Setup & Lighting: Professional lighting design (3-point, natural, or cinematic), audio setup with redundant recording, and camera rigging.

3. Filming: Multi-camera capture with cinema-grade equipment, real-time monitoring, and direction to ensure every shot serves the narrative.

4. Wrap & Delivery: Organized media backup, shot log documentation, and secure delivery of all raw footage to post-production.

What Makes Video Production Unique

General video capture is our on-location filming service for projects that don't fit a specialized category — office walkthroughs, product demonstrations, behind-the-scenes content, and day-in-the-life pieces. We arrive with a two-person crew (camera operator and sound technician), professional lighting kit, and cinema-grade cameras (Sony FX6/FX3 or Canon C70). Standard half-day shoots cover 4 hours of filming, producing 30-90 minutes of raw footage that feeds into your editing pipeline. We deliver organized, labeled files via hard drive or cloud upload within 24 hours of wrap. Location scouting and shot lists are included in pre-production at no extra charge.

What You Receive

You receive: all raw footage on SSD/cloud, shot log with timecodes, audio files (WAV 24-bit), BTS photos, and production report.

Technical Specifications

Cameras: RED Komodo/V-Raptor, ARRI Alexa Mini, Sony FX6/FX9 | Lenses: Cinema primes, Angenieux zooms | Audio: Sennheiser/Lectrosonics wireless, boom | Grip: Dana Dolly, Ronin 2, Easyrig

Getting Started with Video Production for Hair Salon

Ready to elevate your Hair Salon brand with professional video production? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your video production needs for hair salon. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Video Production for Hair Salon | O'Yelen Studio