Professional video shooting with cinema-grade equipment. — tailored for craft e-commerce professionals.
Discover the StudioLocation scouting, shot list creation, equipment selection, crew coordination, permits, and schedule optimization.
Multi-camera capture with cinema-grade gear, professional lighting, wireless audio, and real-time monitoring.
Organized media backup to dual drives, shot log with timecodes, and secure delivery of all raw footage.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Craft E-Commerce sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Video Production delivers measurable results that transform how craft e-commerce professionals communicate with their audience.
Artisan e-commerce video is fundamentally about the maker's hands — close-up shots of pottery being thrown on the wheel, leather being hand-tooled, or glass being blown communicate a value that no product photo can match. Etsy, Instagram, and personal Shopify stores are the primary sales channels, and the audience actively seeks the story behind the object. Content formats include workshop process videos (often 60-90 seconds set to music), artisan portrait mini-documentaries, and custom order journey videos that show a piece evolving from raw material to finished product. Production must feel authentic rather than over-produced — natural lighting, ambient workshop sound, and minimal post-processing. Budgets are typically 500 to 3,000 euros per video, but a single well-crafted process video can generate sales for years via social media virality.
Product videos increase conversion rates by up to 80%. In e-commerce, where customers cannot touch or try products, video bridges the trust gap. Yet creating video for hundreds or thousands of SKUs requires a scalable production system.
The modern e-commerce landscape demands multiple video formats: product demos, 360° views, unboxing content, user-generated style videos, and social media ads — each optimized for different platforms and screen sizes.
Returns cost e-commerce businesses $816 billion annually. Videos that accurately showcase products from every angle reduce return rates by 25-35%.
An online fashion retailer replaced static product photos with 15-second styling videos. Conversion rates increased 144% and average order value rose 26% as customers could better visualize complete outfits.
A tech marketplace added 30-second product demo videos to their top 500 SKUs. Pages with video had 340% longer dwell time and 65% higher add-to-cart rates.
E-commerce video delivers one of the highest ROIs in digital marketing. Product pages with video convert at 4.8% versus 2.9% without. Social commerce video ads generate 1200% more shares than text and image combined.
Scalable production workflows — including 360° turntable setups, template-based product videos, and AI-assisted editing — make it feasible to produce video content across entire catalogs without proportional cost increases.
1. Pre-Production: Location scouting, shot list creation, equipment planning, talent coordination, permits, and schedule optimization.
2. Setup & Lighting: Professional lighting design (3-point, natural, or cinematic), audio setup with redundant recording, and camera rigging.
3. Filming: Multi-camera capture with cinema-grade equipment, real-time monitoring, and direction to ensure every shot serves the narrative.
4. Wrap & Delivery: Organized media backup, shot log documentation, and secure delivery of all raw footage to post-production.
General video capture is our on-location filming service for projects that don't fit a specialized category — office walkthroughs, product demonstrations, behind-the-scenes content, and day-in-the-life pieces. We arrive with a two-person crew (camera operator and sound technician), professional lighting kit, and cinema-grade cameras (Sony FX6/FX3 or Canon C70). Standard half-day shoots cover 4 hours of filming, producing 30-90 minutes of raw footage that feeds into your editing pipeline. We deliver organized, labeled files via hard drive or cloud upload within 24 hours of wrap. Location scouting and shot lists are included in pre-production at no extra charge.
You receive: all raw footage on SSD/cloud, shot log with timecodes, audio files (WAV 24-bit), BTS photos, and production report.
Cameras: RED Komodo/V-Raptor, ARRI Alexa Mini, Sony FX6/FX9 | Lenses: Cinema primes, Angenieux zooms | Audio: Sennheiser/Lectrosonics wireless, boom | Grip: Dana Dolly, Ronin 2, Easyrig
Ready to elevate your Craft E-Commerce brand with professional video production? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your video production needs for craft e-commerce. Free consultation and custom quote — no commitment required.