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Video Production for EdTech

Professional video production services

Professional video shooting with cinema-grade equipment. — tailored for edtech professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Pre-Production Planning

Location scouting, shot list creation, equipment selection, crew coordination, permits, and schedule optimization.

Technical details
Location recce with reference photos, equipment manifest, talent call sheets, and weather contingency plans.
02

On-Set Filming

Multi-camera capture with cinema-grade gear, professional lighting, wireless audio, and real-time monitoring.

Technical details
RED/ARRI/Sony cinema cameras, Angenieux zooms, Sennheiser wireless, Ronin 2 stabilization, LED panels.
03

Media Backup & Handover

Organized media backup to dual drives, shot log with timecodes, and secure delivery of all raw footage.

Technical details
Dual SSD backup on set, checksum verification, organized folder structure, shot log with scene/take metadata.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why EdTech Needs Video Production

In the EdTech sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Video Production delivers measurable results that transform how edtech professionals communicate with their audience.

Specific Challenges for EdTech

Edtech video production is shaped by a fundamental paradox: the product is about learning, so the video itself must teach effectively while also selling. Demo videos that fail to actually explain something useful feel hollow to an educator audience that values substance over style. The content ecosystem includes product demo walkthroughs for school administrators (showing dashboard analytics, student tracking, and curriculum alignment), classroom integration case studies filmed in real schools, and student/teacher testimonial content captured during actual use. The buyer journey is complex: teachers discover on social media, administrators evaluate on the website, and procurement committees review formal presentations. Seasonal timing matters — back-to-school (August-September) and budget allocation periods (January-March) are the critical content windows. Budgets range from 2,000 to 12,000 euros per video, with annual content plans for well-funded edtech companies reaching 40,000-80,000 euros spanning product, brand, and recruitment content.

Video Challenges in EdTech

Explaining Complex Products Simply

Tech startups face a unique challenge: their products are often complex, abstract, and invisible to the naked eye. Video must bridge the gap between technical capability and user benefit. 96% of users watch explainer videos to learn about a product, making video the most critical conversion tool in the SaaS funnel.

Startups need video content at every stage: product demos for prospects, onboarding tutorials for new users, thought leadership for brand building, and investor pitch materials for fundraising. Speed matters — content must ship alongside features in sprint cycles.

Success Stories & Case Studies

SaaS Product Launch Video

A B2B SaaS startup created a 2-minute animated explainer video for their Product Hunt launch. The video drove 3,400 upvotes, 12,000 sign-ups in the first week, and was cited by 85% of early users as the reason they understood the product value.

Key Benefits for EdTech

Conversion & Growth Acceleration

Tech video delivers compounding returns: landing pages with video convert 80% better, product demo videos reduce sales cycle by 40%, onboarding videos decrease support tickets by 35%, and investor pitch videos help startups raise 2.5x more effectively. Video content on LinkedIn generates 5x more engagement for B2B tech brands.

Our Video Production Process

Production Process

1. Pre-Production: Location scouting, shot list creation, equipment planning, talent coordination, permits, and schedule optimization.

2. Setup & Lighting: Professional lighting design (3-point, natural, or cinematic), audio setup with redundant recording, and camera rigging.

3. Filming: Multi-camera capture with cinema-grade equipment, real-time monitoring, and direction to ensure every shot serves the narrative.

4. Wrap & Delivery: Organized media backup, shot log documentation, and secure delivery of all raw footage to post-production.

What Makes Video Production Unique

General video capture is our on-location filming service for projects that don't fit a specialized category — office walkthroughs, product demonstrations, behind-the-scenes content, and day-in-the-life pieces. We arrive with a two-person crew (camera operator and sound technician), professional lighting kit, and cinema-grade cameras (Sony FX6/FX3 or Canon C70). Standard half-day shoots cover 4 hours of filming, producing 30-90 minutes of raw footage that feeds into your editing pipeline. We deliver organized, labeled files via hard drive or cloud upload within 24 hours of wrap. Location scouting and shot lists are included in pre-production at no extra charge.

What You Receive

You receive: all raw footage on SSD/cloud, shot log with timecodes, audio files (WAV 24-bit), BTS photos, and production report.

Technical Specifications

Cameras: RED Komodo/V-Raptor, ARRI Alexa Mini, Sony FX6/FX9 | Lenses: Cinema primes, Angenieux zooms | Audio: Sennheiser/Lectrosonics wireless, boom | Grip: Dana Dolly, Ronin 2, Easyrig

Getting Started with Video Production for EdTech

Ready to elevate your EdTech brand with professional video production? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your video production needs for edtech. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Video Production for EdTech | O'Yelen Studio