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2D Animation for B2C SaaS

Professional video production services

2D character and graphic animation for all projects. — tailored for b2c saas professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Concept & Storyboard

We translate your message into a visual script with keyframe illustrations, transition planning, and timing notes.

Technical details
Storyboard frames in Illustrator, animatic preview in After Effects, style frame approval before animation.
02

Asset Design & Animation

Custom graphics, icons, and character design in your brand style, then frame-by-frame animation with professional easing.

Technical details
Vector assets in Illustrator, animation in After Effects/Cinema 4D, Lottie export for web integration.
03

Sound Design & Render

Custom sound effects, music selection, voiceover integration, and final render in all required formats.

Technical details
Audio mix in Audition, Lottie/JSON for web, ProRes 4444 with alpha, H.265 for social, GIF for email.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why B2C SaaS Needs 2D Animation

In the B2C SaaS sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, 2D Animation delivers measurable results that transform how b2c saas professionals communicate with their audience.

Specific Challenges for B2C SaaS

B2C SaaS products — consumer apps for productivity, finance, fitness, or creativity — compete in app stores where a 30-second preview video directly impacts download rates. These preview videos need to demonstrate the core value proposition in the first 5 seconds, use device-frame mockups showing the actual interface, and include captions since most viewers watch without sound. Beyond app-store assets, social-media ad creative drives the majority of user acquisition: fast-paced Instagram Reels showing the product in use, TikTok tutorials by micro-influencers, and YouTube pre-roll ads targeting specific interest audiences. Lifecycle email campaigns with embedded onboarding videos improve activation rates and reduce Day-7 churn.

Video Challenges in B2C SaaS

Moving Fast Without Sacrificing Quality

SaaS startups need video at every growth stage: explainer videos for awareness, product demos for conversion, onboarding tutorials for retention, and investor pitch materials for fundraising. Speed is critical — content must ship alongside features in sprint cycles, not lag behind by weeks.

Budget constraints mean every video must deliver maximum ROI. The challenge is producing professional content that matches the pace of product development while maintaining brand consistency across an ever-growing content library.

Success Stories & Case Studies

B2B SaaS — Product-Led Growth

A B2B SaaS platform created a library of product walkthrough videos and feature announcement clips. Free-to-paid conversion improved 67%, support ticket volume decreased 35%, and the video library became the #1 resource cited by customers during onboarding satisfaction surveys.

Key Benefits for B2C SaaS

Conversion, Retention & Fundraising

SaaS video delivers compounding returns: product demo videos improve conversion by 67%, customer success stories reduce churn by 28%, and investor pitch videos increase funding success rate by 2.5x. SaaS companies with video-first product marketing see 40% lower customer acquisition costs and 55% higher trial-to-paid conversion rates.

Our 2D Animation Process

Motion Design Process

1. Script & Storyboard: We translate your message into a visual script with detailed storyboard frames showing keyframes, transitions, and timing.

2. Asset Design: Custom illustrations, icons, typography, and graphic elements are created in your brand style guide. Character design and rigging if needed.

3. Animation: Frame-by-frame animation in After Effects/Cinema 4D with professional easing, secondary motion, and attention to micro-interactions.

4. Sound & Final: Custom sound design, music selection/licensing, voiceover integration, and final render in all required formats.

What Makes 2D Animation Unique

2D animation brings illustrated characters, environments, and scenarios to life frame by frame. Unlike motion design which moves graphic elements, 2D animation creates the illusion of life through hand-drawn or digitally drawn sequences with squash, stretch, and follow-through. We work in Toon Boom Harmony and Adobe Animate at 24fps for cinematic quality or 12fps for a stylized look. Projects range from 15-second social loops to 5-minute narrative shorts. Expect a 3-6 week timeline depending on character complexity and scene count, with animatics delivered at the halfway mark for your approval.

What You Receive

You receive: animated video in all formats, source project files (After Effects/C4D), individual asset library (AI/SVG), Lottie files for web integration, GIF versions for social, and style guide documentation for future animations.

Technical Specifications

Software: After Effects, Cinema 4D, Blender, Illustrator | Animation: 24/30/60 fps, Lottie/JSON export | 3D: Octane/Redshift rendering | Output: ProRes 4444 (alpha), H.265, WebM, GIF, Lottie

Getting Started with 2D Animation for B2C SaaS

Ready to elevate your B2C SaaS brand with professional 2d animation? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your 2d animation needs for b2c saas. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

2D Animation for B2C SaaS | O'Yelen Studio