2D character and graphic animation for all projects. — tailored for craft e-commerce professionals.
Discover the StudioWe translate your message into a visual script with keyframe illustrations, transition planning, and timing notes.
Custom graphics, icons, and character design in your brand style, then frame-by-frame animation with professional easing.
Custom sound effects, music selection, voiceover integration, and final render in all required formats.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Craft E-Commerce sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, 2D Animation delivers measurable results that transform how craft e-commerce professionals communicate with their audience.
Artisan e-commerce video is fundamentally about the maker's hands — close-up shots of pottery being thrown on the wheel, leather being hand-tooled, or glass being blown communicate a value that no product photo can match. Etsy, Instagram, and personal Shopify stores are the primary sales channels, and the audience actively seeks the story behind the object. Content formats include workshop process videos (often 60-90 seconds set to music), artisan portrait mini-documentaries, and custom order journey videos that show a piece evolving from raw material to finished product. Production must feel authentic rather than over-produced — natural lighting, ambient workshop sound, and minimal post-processing. Budgets are typically 500 to 3,000 euros per video, but a single well-crafted process video can generate sales for years via social media virality.
Product videos increase conversion rates by up to 80%. In e-commerce, where customers cannot touch or try products, video bridges the trust gap. Yet creating video for hundreds or thousands of SKUs requires a scalable production system.
The modern e-commerce landscape demands multiple video formats: product demos, 360° views, unboxing content, user-generated style videos, and social media ads — each optimized for different platforms and screen sizes.
Returns cost e-commerce businesses $816 billion annually. Videos that accurately showcase products from every angle reduce return rates by 25-35%.
An online fashion retailer replaced static product photos with 15-second styling videos. Conversion rates increased 144% and average order value rose 26% as customers could better visualize complete outfits.
A tech marketplace added 30-second product demo videos to their top 500 SKUs. Pages with video had 340% longer dwell time and 65% higher add-to-cart rates.
E-commerce video delivers one of the highest ROIs in digital marketing. Product pages with video convert at 4.8% versus 2.9% without. Social commerce video ads generate 1200% more shares than text and image combined.
Scalable production workflows — including 360° turntable setups, template-based product videos, and AI-assisted editing — make it feasible to produce video content across entire catalogs without proportional cost increases.
1. Script & Storyboard: We translate your message into a visual script with detailed storyboard frames showing keyframes, transitions, and timing.
2. Asset Design: Custom illustrations, icons, typography, and graphic elements are created in your brand style guide. Character design and rigging if needed.
3. Animation: Frame-by-frame animation in After Effects/Cinema 4D with professional easing, secondary motion, and attention to micro-interactions.
4. Sound & Final: Custom sound design, music selection/licensing, voiceover integration, and final render in all required formats.
2D animation brings illustrated characters, environments, and scenarios to life frame by frame. Unlike motion design which moves graphic elements, 2D animation creates the illusion of life through hand-drawn or digitally drawn sequences with squash, stretch, and follow-through. We work in Toon Boom Harmony and Adobe Animate at 24fps for cinematic quality or 12fps for a stylized look. Projects range from 15-second social loops to 5-minute narrative shorts. Expect a 3-6 week timeline depending on character complexity and scene count, with animatics delivered at the halfway mark for your approval.
You receive: animated video in all formats, source project files (After Effects/C4D), individual asset library (AI/SVG), Lottie files for web integration, GIF versions for social, and style guide documentation for future animations.
Software: After Effects, Cinema 4D, Blender, Illustrator | Animation: 24/30/60 fps, Lottie/JSON export | 3D: Octane/Redshift rendering | Output: ProRes 4444 (alpha), H.265, WebM, GIF, Lottie
Ready to elevate your Craft E-Commerce brand with professional 2d animation? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your 2d animation needs for craft e-commerce. Free consultation and custom quote — no commitment required.