2D character and graphic animation for all projects. — tailored for press & publishing professionals.
Discover the StudioWe translate your message into a visual script with keyframe illustrations, transition planning, and timing notes.
Custom graphics, icons, and character design in your brand style, then frame-by-frame animation with professional easing.
Custom sound effects, music selection, voiceover integration, and final render in all required formats.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Press & Publishing sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, 2D Animation delivers measurable results that transform how press & publishing professionals communicate with their audience.
The press and publishing industry is undergoing a profound digital transformation where video has become essential for survival. Newspapers and media outlets need video to compete with social-first platforms — turning print stories into visual reports, animating data journalism, and producing video-first breaking news content. Behind-the-scenes footage of newsrooms in action, printing presses rolling, and editorial meetings adds transparency that builds subscriber loyalty. These videos distribute across websites, social accounts, YouTube news channels, and digital subscription marketing funnels targeting readers willing to pay for quality journalism.
Print and digital publishers face a fundamental transformation: audiences consume 78% of news and editorial content through video. The shift from text-first to multimedia newsrooms requires new skills, workflows, and production capabilities — while maintaining editorial quality and journalistic standards.
Publishing houses must create author interviews, book trailers, and editorial video content to compete for attention. The economics are challenging: video production costs more than text but generates significantly more engagement and advertising revenue.
A regional newspaper launched a daily video news segment alongside their print edition. Digital subscriptions grew 156%, advertising revenue from digital video exceeded print ad revenue within 18 months, and the newsroom won two digital journalism awards.
A publishing house created an author interview and reading series for their catalog. Book sales increased 89% for featured titles, and the series built a subscriber community of 45K loyal readers.
Publishing video drives sustainable transformation: video news content generates 6x more social shares, author interview videos increase book sales by 89%, and video-first editorial strategies drive 3x more social sharing and 4x higher advertising CPMs. Publishers with strong video content see 65% higher digital subscription conversion rates.
1. Script & Storyboard: We translate your message into a visual script with detailed storyboard frames showing keyframes, transitions, and timing.
2. Asset Design: Custom illustrations, icons, typography, and graphic elements are created in your brand style guide. Character design and rigging if needed.
3. Animation: Frame-by-frame animation in After Effects/Cinema 4D with professional easing, secondary motion, and attention to micro-interactions.
4. Sound & Final: Custom sound design, music selection/licensing, voiceover integration, and final render in all required formats.
2D animation brings illustrated characters, environments, and scenarios to life frame by frame. Unlike motion design which moves graphic elements, 2D animation creates the illusion of life through hand-drawn or digitally drawn sequences with squash, stretch, and follow-through. We work in Toon Boom Harmony and Adobe Animate at 24fps for cinematic quality or 12fps for a stylized look. Projects range from 15-second social loops to 5-minute narrative shorts. Expect a 3-6 week timeline depending on character complexity and scene count, with animatics delivered at the halfway mark for your approval.
You receive: animated video in all formats, source project files (After Effects/C4D), individual asset library (AI/SVG), Lottie files for web integration, GIF versions for social, and style guide documentation for future animations.
Software: After Effects, Cinema 4D, Blender, Illustrator | Animation: 24/30/60 fps, Lottie/JSON export | 3D: Octane/Redshift rendering | Output: ProRes 4444 (alpha), H.265, WebM, GIF, Lottie
Ready to elevate your Press & Publishing brand with professional 2d animation? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your 2d animation needs for press & publishing. Free consultation and custom quote — no commitment required.