How-to tutorials with clear step-by-step instructions. — tailored for third place professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Third Place sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Tutorial Video delivers measurable results that transform how third place professionals communicate with their audience.
Third places — tiers-lieux — blend coworking, cultural programming, community workshops, and sometimes food service into hybrid spaces that defy simple categorization. Video is essential for explaining what a tiers-lieu actually is, since the concept is unfamiliar to many. Documentary-style mini-films following a typical day — morning yoga, midday freelancer focus, afternoon children's art workshop, evening community dinner — communicate the multifunctionality. Interviews with diverse users (a potter, a web developer, a retired teacher leading workshops) show the social fabric these spaces create. These videos support municipal funding applications, social media community building, and press coverage in local and national media covering social innovation.
Coworking spaces compete on atmosphere, community, and flexibility — qualities that photos alone cannot convey. 73% of prospective members visit virtually before their first physical visit. The challenge is showing the energy, the people, and the culture that make each space unique.
Coworking brands must differentiate themselves in an increasingly crowded market. Virtual tours, member testimonials, and event content all contribute to building the narrative of a thriving professional community rather than just a shared office.
A coworking brand produced a community member spotlight video series featuring entrepreneurs working from their spaces. Occupancy increased from 72% to 94%, and the content generated a 55% increase in event space bookings as companies discovered the venues through member stories.
Coworking video drives key metrics: virtual tour videos increase conversion by 65%, community content improves member retention by 40%, and event recap videos attract 55% more bookings. Coworking spaces with professional video content command 20% higher pricing per desk than competitors without.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Tutorial video teaches a specific skill or process step by step — software features, cooking recipes, DIY projects, or equipment operation. Unlike explainer video (which sells a concept), tutorials are instructional and assume the viewer will follow along. We use screen recordings with cursor highlighting for software, overhead cameras for hands-on tasks, and multi-angle setups for physical demonstrations. Each tutorial runs 3-10 minutes with clear chapter markers, on-screen annotations, and a downloadable resource list. We produce batches of 5-10 tutorials per series over 2-3 weeks, with a consistent template that builds your channel's educational library.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Third Place brand with professional tutorial video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your tutorial video needs for third place. Free consultation and custom quote — no commitment required.