How-to tutorials with clear step-by-step instructions. — tailored for franchise professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Franchise sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Tutorial Video delivers measurable results that transform how franchise professionals communicate with their audience.
Franchise video production must serve two distinct audiences simultaneously: the franchisor needs recruitment videos to attract new franchise partners (showing ROI, training support, and success stories), while individual franchisees need local marketing materials adapted to their territory. The core tension is maintaining brand consistency across dozens or hundreds of locations while allowing enough local flavor to feel relevant. Most franchise systems provide a video toolkit — approved templates, b-roll libraries, and licensed music — that franchisees can customize with local footage. National campaigns are produced centrally at 15,000-50,000 euros, while local adaptations cost 500-2,000 euros per territory. The most effective content for franchise recruitment is the day-in-the-life franchisee documentary, which answers the question prospective partners really have: what does my Tuesday actually look like?
72% of job seekers research company culture before applying. Internal communication videos reduce misunderstanding by 50% compared to email alone. Yet many corporations struggle to produce video that feels authentic rather than corporate and stiff.
From employer branding to annual reports, executive communications to training modules, corporate video must balance professionalism with relatability. The challenge is creating content that employees and stakeholders actually want to watch.
A multinational launched a video-first employer branding campaign featuring real employees across 8 countries. Applications increased 156% and employee turnover decreased 23% as new hires arrived with accurate culture expectations.
Corporate video impacts every audience: employer branding reduces cost-per-hire by 40%, training videos reduce onboarding time by 30%, executive thought leadership videos drive 3x more engagement than written posts on LinkedIn, and annual report videos increase shareholder engagement by 55%.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Tutorial video teaches a specific skill or process step by step — software features, cooking recipes, DIY projects, or equipment operation. Unlike explainer video (which sells a concept), tutorials are instructional and assume the viewer will follow along. We use screen recordings with cursor highlighting for software, overhead cameras for hands-on tasks, and multi-angle setups for physical demonstrations. Each tutorial runs 3-10 minutes with clear chapter markers, on-screen annotations, and a downloadable resource list. We produce batches of 5-10 tutorials per series over 2-3 weeks, with a consistent template that builds your channel's educational library.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Franchise brand with professional tutorial video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your tutorial video needs for franchise. Free consultation and custom quote — no commitment required.