How-to tutorials with clear step-by-step instructions. — tailored for childminder professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Childminder sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Tutorial Video delivers measurable results that transform how childminder professionals communicate with their audience.
Childminders (assistantes maternelles) work from their own homes, which means parents need even more reassurance than with institutional care. Video house tours showing the dedicated playroom, secured garden, and age-appropriate toys demonstrate that the environment meets professional standards. A short video of the childminder explaining her daily routine — morning circle time, outdoor play, lunch preparation with fresh ingredients, afternoon nap schedule — provides structure that anxious parents crave. Credential and first-aid certification footage adds regulatory credibility. These videos are shared on the childminder's personal website, local parent Facebook groups, the PMI (Protection Maternelle et Infantile) referral network, and platforms like Yoopies or Nounou-Top where parents search for care.
Choosing childcare is one of the most emotional decisions parents make. 82% research options online before visiting. Video tours, activity showcases, and staff introductions build the confidence parents need to entrust their children to a facility — but privacy management and consent for content featuring children adds significant complexity.
Childcare facilities must show warmth, safety, and educational quality simultaneously. The video must reassure anxious parents while complying with strict regulations around filming minors.
A private nursery network created virtual tour videos and monthly activity highlight reels (with full parental consent). Enrollment inquiries increased 120%, and parent satisfaction surveys showed 95% retention rate — the highest in their 15-year history.
Childcare video builds trust at the most critical decision point: virtual tour videos increase enrollment inquiries by 120%, staff introduction videos reduce trial period anxiety by 50%, and activity documentation improves parent satisfaction by 65%. Facilities with professional video presence fill waiting lists 3x faster.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Tutorial video teaches a specific skill or process step by step — software features, cooking recipes, DIY projects, or equipment operation. Unlike explainer video (which sells a concept), tutorials are instructional and assume the viewer will follow along. We use screen recordings with cursor highlighting for software, overhead cameras for hands-on tasks, and multi-angle setups for physical demonstrations. Each tutorial runs 3-10 minutes with clear chapter markers, on-screen annotations, and a downloadable resource list. We produce batches of 5-10 tutorials per series over 2-3 weeks, with a consistent template that builds your channel's educational library.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Childminder brand with professional tutorial video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your tutorial video needs for childminder. Free consultation and custom quote — no commitment required.