Employer branding videos to attract top talent. — tailored for university professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the University sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Recruitment Video delivers measurable results that transform how university professionals communicate with their audience.
University video production serves three competing institutional priorities: student recruitment (the revenue driver), research promotion (the prestige driver), and alumni engagement (the fundraising driver). Recruitment videos must feel authentic to a Gen-Z audience that rejects polished institutional messaging — student-generated content, day-in-the-life vlogs, and candid campus footage outperform scripted promotional films. Research communication requires a different register entirely: explaining complex academic work to funding bodies, media, and the public through animated summaries and laboratory documentaries. The production volume is significant — a mid-sized university may need 50-100 videos per year across faculties, departments, and central communications. International recruitment adds multilingual requirements, with English, Chinese, and Arabic being the most requested language versions. Annual video budgets for French universities range from 20,000 to 150,000 euros, with Parcoursup application season (January-March) and international recruitment fairs driving the content calendar.
Education faces a fundamental shift: students now expect video-first learning experiences. 65% of people are visual learners, and video-based courses see 25% higher completion rates. Yet producing quality educational content at scale — across subjects, levels, and languages — remains a significant challenge for institutions.
Universities compete for students through campus tour videos and program showcases. E-learning platforms need engaging tutorials that maintain attention. Corporate training requires compliance-tracked modules that employees actually watch. Each context demands different production approaches.
A business school replaced their print prospectus with a series of student life videos and virtual campus tours. Applications from international students increased 78%, and the cost per qualified applicant decreased by 45% compared to traditional recruitment channels.
Educational video delivers measurable impact: video-enhanced courses improve test scores by 20%, campus tour videos increase enrollment yield by 35%, and micro-learning videos reduce training time by 60% while improving knowledge retention by 25-60%. Institutions with strong video presence report 40% more organic applications.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Recruitment video showcases your workplace culture, team dynamics, and career opportunities to attract candidates. We film authentic employee testimonials (not scripted corporate speak), office or factory tours, team rituals, and day-in-the-life sequences that give candidates a realistic preview of working with you. The format is typically 90 seconds to 3 minutes, optimized for LinkedIn and career page embedding. We shoot in a single day and deliver within 10 business days. This service includes a pre-shoot questionnaire for employees so interviews feel natural and unforced. Deliverables include the main video plus 3-5 individual employee clips for role-specific job postings.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your University brand with professional recruitment video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your recruitment video needs for university. Free consultation and custom quote — no commitment required.