Employer branding videos to attract top talent. — tailored for generics professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Generics sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Recruitment Video delivers measurable results that transform how generics professionals communicate with their audience.
Generic pharmaceutical manufacturers face a unique branding challenge: their products are chemically identical to branded originals, so differentiation must come from trust, reliability, and communication rather than product innovation. Video content for generics focuses on manufacturing quality assurance — cleanroom footage, quality control procedures, bioequivalence testing documentation — that reassures prescribers and pharmacists about substitution safety. Pharmacist education videos explaining bioequivalence standards and regulatory approval processes address the clinical concerns that sometimes slow generic adoption. Patient-facing content that explains cost savings without implying inferior quality requires careful messaging. Corporate videos for hospital group and pharmacy chain procurement teams emphasize supply chain reliability, pricing stability, and therapeutic equivalence data.
Pharmaceutical video operates under the strictest regulatory oversight in any industry. Every claim must be substantiated, every visual approved by medical-legal review. Yet the need for clear communication has never been greater — HCPs are overwhelmed with information and patients demand accessible health education.
Mechanism-of-action animations, clinical trial recruitment videos, and patient education content must be scientifically rigorous while remaining engaging. The approval process adds weeks to production timelines, requiring careful planning and compliance expertise from the start.
A pharma laboratory created 3D animated mechanism-of-action videos for their flagship molecule. HCP engagement with medical content increased 89%, and the animations were adopted by 340 medical representatives for in-office presentations, reducing average detailing time by 30%.
Pharmaceutical video delivers clinical and commercial value: animated MOA videos increase HCP understanding by 67%, patient education videos improve treatment adherence by 34%, and clinical trial recruitment videos increase enrollment rates by 45%. Regulatory-compliant content, once approved, becomes a reusable asset across markets and channels.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Recruitment video showcases your workplace culture, team dynamics, and career opportunities to attract candidates. We film authentic employee testimonials (not scripted corporate speak), office or factory tours, team rituals, and day-in-the-life sequences that give candidates a realistic preview of working with you. The format is typically 90 seconds to 3 minutes, optimized for LinkedIn and career page embedding. We shoot in a single day and deliver within 10 business days. This service includes a pre-shoot questionnaire for employees so interviews feel natural and unforced. Deliverables include the main video plus 3-5 individual employee clips for role-specific job postings.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Generics brand with professional recruitment video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your recruitment video needs for generics. Free consultation and custom quote — no commitment required.