Commercial content driving awareness and conversions. — tailored for expertise professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Expertise sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Advertising Video delivers measurable results that transform how expertise professionals communicate with their audience.
Expert witness and technical expertise firms provide specialized knowledge for litigation, insurance claims, and regulatory disputes. Their video content serves a unique dual purpose: demonstrating analytical rigor to attract client referrals from law firms, while also producing forensic-quality documentation videos that serve as evidence in proceedings. Animated reconstructions of accident scenarios, on-site inspection footage with expert narration, and equipment-testing demonstrations captured under controlled conditions all build the firm's reputation. Marketing-oriented content — explainer videos on common types of expertise (construction defects, fire origin analysis, medical device failure) — drives inbound leads. Distribution channels include legal directories, insurance adjuster networks, bar association event presentations, and LinkedIn targeting litigators.
Consulting firms sell expertise — which is inherently intangible. Video thought leadership is the most effective way to demonstrate authority and build trust. 69% of B2B decision-makers prefer video to learn about a consulting firm's capabilities, yet the challenge is showcasing value without revealing proprietary methodologies.
Different consulting disciplines (strategy, HR, digital, financial) require different content approaches. Case study videos must demonstrate results while respecting client confidentiality. Partner profiles must convey gravitas without stiffness.
A strategy consulting firm launched a weekly video thought leadership series on LinkedIn. Inbound leads increased 230%, the firm's LinkedIn following grew from 5K to 85K, and the average sales cycle shortened from 6 to 3 months as prospects arrived pre-qualified through video content.
Consulting video delivers premium B2B results: thought leadership videos generate 5x more qualified leads than written content, case study videos shorten sales cycles by 50%, and partner introduction videos increase meeting booking rates by 78%. Consulting firms with consistent video presence are perceived as 45% more innovative by prospects.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Advertising video is a 15-60 second spot designed to convert — whether for TV broadcast, pre-roll (YouTube, connected TV), or paid social campaigns. We develop the concept, write the script, cast talent, direct the shoot, and deliver a final spot tested against your campaign KPIs. Our production follows a three-phase process: creative development (1 week), production (1-2 shoot days), and post-production including music licensing and color grading (2 weeks). Deliverables include versions for every target platform with correct aspect ratios, durations, and file specs. This service differs from spot publicitaire in its full-service scope — we handle everything from idea to final delivery.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Expertise brand with professional advertising video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your advertising video needs for expertise. Free consultation and custom quote — no commitment required.