Commercial content driving awareness and conversions. — tailored for e-learning professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the E-Learning sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Advertising Video delivers measurable results that transform how e-learning professionals communicate with their audience.
E-learning video production is a volume business — a single online course may require 40-80 individual video modules, each 5-12 minutes long, creating production pipelines that must balance quality with throughput. The technical setup standardizes around a consistent background, lighting rig, and teleprompter position that allows an instructor to record 8-12 modules per day. Screen capture with picture-in-picture presenter framing is the dominant format for technical courses, while animation-heavy explainers work better for conceptual content. Production quality directly impacts course completion rates: Udemy data shows that courses with professional video see 2x higher completion than those with webcam-quality recordings. Sound quality is even more critical than visual quality — students tolerate average video but abandon courses with poor audio immediately. Platform-specific requirements (Coursera, Udemy, LinkedIn Learning) dictate aspect ratios, intro/outro formats, and caption standards. Per-module budgets range from 200 to 1,000 euros, with full course production typically running 8,000 to 40,000 euros depending on animation complexity.
Education faces a fundamental shift: students now expect video-first learning experiences. 65% of people are visual learners, and video-based courses see 25% higher completion rates. Yet producing quality educational content at scale — across subjects, levels, and languages — remains a significant challenge for institutions.
Universities compete for students through campus tour videos and program showcases. E-learning platforms need engaging tutorials that maintain attention. Corporate training requires compliance-tracked modules that employees actually watch. Each context demands different production approaches.
A business school replaced their print prospectus with a series of student life videos and virtual campus tours. Applications from international students increased 78%, and the cost per qualified applicant decreased by 45% compared to traditional recruitment channels.
Educational video delivers measurable impact: video-enhanced courses improve test scores by 20%, campus tour videos increase enrollment yield by 35%, and micro-learning videos reduce training time by 60% while improving knowledge retention by 25-60%. Institutions with strong video presence report 40% more organic applications.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Advertising video is a 15-60 second spot designed to convert — whether for TV broadcast, pre-roll (YouTube, connected TV), or paid social campaigns. We develop the concept, write the script, cast talent, direct the shoot, and deliver a final spot tested against your campaign KPIs. Our production follows a three-phase process: creative development (1 week), production (1-2 shoot days), and post-production including music licensing and color grading (2 weeks). Deliverables include versions for every target platform with correct aspect ratios, durations, and file specs. This service differs from spot publicitaire in its full-service scope — we handle everything from idea to final delivery.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your E-Learning brand with professional advertising video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your advertising video needs for e-learning. Free consultation and custom quote — no commitment required.