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Advertising Video for Coffee Shop

Professional video production services

Commercial content driving awareness and conversions. — tailored for coffee shop professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Creative Strategy & A/B Planning

Campaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.

Technical details
Audience persona mapping, platform-specific creative briefs, storyboard with hook and CTA variants.
02

High-End Production

Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.

Technical details
Casting with callback, wardrobe/makeup, cinema cameras, multiple takes for A/B variant performance.
03

Multi-Format Optimization

Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.

Technical details
TV ProRes, YouTube H.264 4K, Meta H.265, TikTok 9:16, UTM parameters, pixel integration.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Coffee Shop Needs Advertising Video

In the Coffee Shop sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Advertising Video delivers measurable results that transform how coffee shop professionals communicate with their audience.

Specific Challenges for Coffee Shop

Coffee shop video revolves around ritualized moments — the pour-over spiral, the latte art reveal, and the first sip steam rising — that tap into the audience's daily coffee habit and emotional connection to the experience. The visual language borrows from specialty coffee culture: natural lighting, warm tones, close-ups of single-origin bean textures, and the precise mechanics of espresso extraction (25-30 seconds, 18g in, 36g out). Content strategy splits between product-focused clips (new seasonal drinks, brewing methods) and atmosphere content that positions the shop as a workspace, meeting spot, or creative refuge. The target audience for independent coffee shops is the 22-35 year-old urban professional who spends 4-6 euros per visit and chooses venues partly based on Instagram aesthetics. Budgets are typically 500-2,500 euros per quarterly shoot, with the content feeding daily social posts. The most tracked KPI is new follower-to-first-visit conversion.

Video Challenges in Coffee Shop

Making Food Irresistible on Screen

Restaurants with video on Google My Business receive 35% more reservations. Food content is inherently visual, yet capturing dishes at their most appetizing requires specialized food styling, lighting, and timing — most dishes have a "beauty window" of just 5-10 minutes.

Modern diners check video reviews and social content before choosing where to eat. 87% of consumers say video influences their restaurant choice. The challenge is creating content that conveys taste, texture, and atmosphere through a screen.

Success Stories & Case Studies

Fine Dining Chef's Table Series

A Michelin-starred restaurant produced a 6-episode chef's table series showing the preparation of signature dishes. The series generated 800K views, led to a 3-month waiting list, and earned press coverage in national food magazines.

Key Benefits for Coffee Shop

Direct Impact on Reservations

Professional food video drives measurable business results: menu videos increase average ticket by 15-22%, chef portrait videos build trust and personal connection, and social media food content generates organic reach 3x higher than any other content type in hospitality.

Our Advertising Video Process

Advertising Production Process

1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.

2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).

3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.

4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.

What Makes Advertising Video Unique

Advertising video is a 15-60 second spot designed to convert — whether for TV broadcast, pre-roll (YouTube, connected TV), or paid social campaigns. We develop the concept, write the script, cast talent, direct the shoot, and deliver a final spot tested against your campaign KPIs. Our production follows a three-phase process: creative development (1 week), production (1-2 shoot days), and post-production including music licensing and color grading (2 weeks). Deliverables include versions for every target platform with correct aspect ratios, durations, and file specs. This service differs from spot publicitaire in its full-service scope — we handle everything from idea to final delivery.

What You Receive

You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.

Technical Specifications

Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration

Getting Started with Advertising Video for Coffee Shop

Ready to elevate your Coffee Shop brand with professional advertising video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your advertising video needs for coffee shop. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Advertising Video for Coffee Shop | O'Yelen Studio