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Product Video for Third Place

Professional video production services

Product showcase videos with premium visual quality. — tailored for third place professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Creative Strategy & A/B Planning

Campaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.

Technical details
Audience persona mapping, platform-specific creative briefs, storyboard with hook and CTA variants.
02

High-End Production

Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.

Technical details
Casting with callback, wardrobe/makeup, cinema cameras, multiple takes for A/B variant performance.
03

Multi-Format Optimization

Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.

Technical details
TV ProRes, YouTube H.264 4K, Meta H.265, TikTok 9:16, UTM parameters, pixel integration.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Third Place Needs Product Video

In the Third Place sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Product Video delivers measurable results that transform how third place professionals communicate with their audience.

Specific Challenges for Third Place

Third places — tiers-lieux — blend coworking, cultural programming, community workshops, and sometimes food service into hybrid spaces that defy simple categorization. Video is essential for explaining what a tiers-lieu actually is, since the concept is unfamiliar to many. Documentary-style mini-films following a typical day — morning yoga, midday freelancer focus, afternoon children's art workshop, evening community dinner — communicate the multifunctionality. Interviews with diverse users (a potter, a web developer, a retired teacher leading workshops) show the social fabric these spaces create. These videos support municipal funding applications, social media community building, and press coverage in local and national media covering social innovation.

Video Challenges in Third Place

Selling Community, Not Just Desks

Coworking spaces compete on atmosphere, community, and flexibility — qualities that photos alone cannot convey. 73% of prospective members visit virtually before their first physical visit. The challenge is showing the energy, the people, and the culture that make each space unique.

Coworking brands must differentiate themselves in an increasingly crowded market. Virtual tours, member testimonials, and event content all contribute to building the narrative of a thriving professional community rather than just a shared office.

Success Stories & Case Studies

Coworking Brand — Occupancy Optimization

A coworking brand produced a community member spotlight video series featuring entrepreneurs working from their spaces. Occupancy increased from 72% to 94%, and the content generated a 55% increase in event space bookings as companies discovered the venues through member stories.

Key Benefits for Third Place

Occupancy, Retention & Brand Premium

Coworking video drives key metrics: virtual tour videos increase conversion by 65%, community content improves member retention by 40%, and event recap videos attract 55% more bookings. Coworking spaces with professional video content command 20% higher pricing per desk than competitors without.

Our Product Video Process

Advertising Production Process

1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.

2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).

3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.

4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.

What Makes Product Video Unique

Product video presents a physical or digital product in its best light — demonstrating features, materials, scale, and usage through controlled studio or lifestyle footage. We shoot on turntables with macro lenses for close-up detail, use product-specific lighting rigs (backlit for glass, soft diffusion for matte surfaces), and capture hands-on usage sequences that show the product in context. A typical product video runs 30-90 seconds and takes 5-7 business days from shoot to delivery. We provide e-commerce-optimized MP4 (white background, 1:1 ratio) plus a lifestyle version (16:9) for social ads. This is the foundational asset for any product launch campaign.

What You Receive

You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.

Technical Specifications

Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration

Getting Started with Product Video for Third Place

Ready to elevate your Third Place brand with professional product video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your product video needs for third place. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions