Product showcase videos with premium visual quality. — tailored for proptech professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the PropTech sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Product Video delivers measurable results that transform how proptech professionals communicate with their audience.
Proptech video production bridges two worlds that traditionally operate at different speeds: real estate (slow, relationship-driven, paper-heavy) and technology (fast, data-driven, digital-first). The content must convince property professionals — agents, developers, and facility managers who are often technology-skeptical — that the software will simplify rather than complicate their work. The most effective format is the side-by-side comparison: the old way (filing cabinets, manual data entry, phone-tag with tenants) versus the new way (automated workflows, real-time dashboards, digital tenant portals). Product demo screencasts need to show real property data rather than generic dummy content to build credibility with an audience that knows what authentic building management looks like. Distribution targets real estate trade shows (MIPIM, SIMI, Propel by MIPIM), industry LinkedIn groups, and direct sales team outreach. Budgets range from 2,000 to 10,000 euros per video, with annual content investment scaling from 15,000 to 50,000 euros as the company moves from early adopter to mass-market sales.
Tech startups face a unique challenge: their products are often complex, abstract, and invisible to the naked eye. Video must bridge the gap between technical capability and user benefit. 96% of users watch explainer videos to learn about a product, making video the most critical conversion tool in the SaaS funnel.
Startups need video content at every stage: product demos for prospects, onboarding tutorials for new users, thought leadership for brand building, and investor pitch materials for fundraising. Speed matters — content must ship alongside features in sprint cycles.
A B2B SaaS startup created a 2-minute animated explainer video for their Product Hunt launch. The video drove 3,400 upvotes, 12,000 sign-ups in the first week, and was cited by 85% of early users as the reason they understood the product value.
Tech video delivers compounding returns: landing pages with video convert 80% better, product demo videos reduce sales cycle by 40%, onboarding videos decrease support tickets by 35%, and investor pitch videos help startups raise 2.5x more effectively. Video content on LinkedIn generates 5x more engagement for B2B tech brands.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Product video presents a physical or digital product in its best light — demonstrating features, materials, scale, and usage through controlled studio or lifestyle footage. We shoot on turntables with macro lenses for close-up detail, use product-specific lighting rigs (backlit for glass, soft diffusion for matte surfaces), and capture hands-on usage sequences that show the product in context. A typical product video runs 30-90 seconds and takes 5-7 business days from shoot to delivery. We provide e-commerce-optimized MP4 (white background, 1:1 ratio) plus a lifestyle version (16:9) for social ads. This is the foundational asset for any product launch campaign.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your PropTech brand with professional product video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your product video needs for proptech. Free consultation and custom quote — no commitment required.